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'Car Wars' says Ford, Honda to pick up share, Fiat-Chrysler ambitions downplayed

Don't look for a tremendous shifts in automotive market share over the next three years because it might not be coming. That's at least according to the annual Car Wars report by John Murphy, from Bank of America Merrill Lynch Global Research.
In the report's analysis of automakers' market share from 2013 to 2017, it predicts only small changes among the major companies. Ford and Honda see the biggest positive effect with an estimated 0.5 percent increase in their shares over the next three years; to 16.2 percent and 10.3 percent respectively. On the flip side, European automakers and Nissan are expected to lose 0.2 percent each to fall to 8.3 percent and 7.8 percent each respectively. The rest of the industry is predicted to hold steady as it is now.
The biggest loser in that prediction might be Fiat-Chrysler Automobiles. The report certainly throws a wet blanket on its plan for significant gains in market share. Murphy told The Detroit News that the company's goal was "almost unattainable."

Bill Ford op-ed argues we can't just build and sell more of the same cars

It's hardly a secret that the auto industry is undergoing an enormous, tectonic shift in the way it thinks, builds cars and does business. Between alternative forms of energy, a renewed focus on low curb weights and aerodynamic bodies, the advent of driverless and autonomous cars and the need to reduce the our impact on the environment, it's very likely that the car that's built 10 years down the line will be scarcely recognizable when parked next to the car from 10 years ago.
Few people are as able to explain the industry's many upcoming changes and challenges as clearly as William Clay Ford, Jr., better known as Bill Ford. The 57-year-old currently sits as the executive chairman of the company his great-grandfather, Henry Ford, founded over 110 years ago.
In an op-ed piece in The Wall Street Journal (subscription required), Ford explains that the role of automakers is, necessarily, going to change to suit the needs of the future world. That means changing the view of not just the automobile, but the automaker. As Ford explains it, automakers will "move from being just car and truck manufacturers to become personal-mobility companies."

Check out Ford's fully automated self-parking car [w/video]

As automakers continue to find uses for autonomous and semi-autonomous vehicle technology, Ford of Europe has announced that it is developing a self-parking system for future use. More advanced than the Active Park Assist already offered in many Ford products, the new Fully Assisted Parking Aid can take full control of the vehicle and can navigate angled and perpendicular parking spots.
While today's Active Park Assist can only parallel park with the driver controlling the gas, brake and gear selection, Fully Assisted Parking Aid can operate steering, gas, brake and gear selection all while making sure the car is properly parked in the intended space. As with APA, the driver pushes a button to make the car look for a proper spot (at speeds of up to 18 miles per hour), and when an adequate space is located, the operator pushes another button (either inside the car or outside via remote control) for the car to park itself - the button must be pressed throughout the whole parking maneuver. Even though Ford says that the car can effect gear selections on its own, the system must still start from Neutral, and the automaker isn't saying whether the car can put itself into Park when done or put itself in Drive when the operator is ready to go.
Ford is also taking the opportunity to announce its new Obstacle Avoidance technology. This automated system is able to detect objects - including pedestrians - in the road, warn drivers of said objects and, if needed, stop and steer automatically to avoid hitting the obstacle. Both systems are still in the prototype phase, so there is no word as to when we could see either on a production vehicle.