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Ford's Simple Suit Makes You Feel Like A Drunk Driver

We've all heard about the dangers of drunk driving for practically our entire lives. Whether it's from PSAs on TV or lectures in school, no one can claim ignorance of drunk driving being extremely dangerous. However, that doesn't prevent some people from still doing it. Ford is trying to take the safety message directly to young drivers with a special suit that allows them to simulate driving under the influence. It is all part of Ford's Driving Skills for Life program that gives free driving education to young people. The program is meant to "train kids in skills they don't learn in driver's ed," said Kelli Felker, Ford Safety Communications Manager, to Autoblog. The drivers don a few items to impair their senses and make them off-balance to simulate having a few too many drinks and then go out on a closed course with an instructor to see the effects. Felker said that the suit is a new part of the program, and Ford just received the outfit in the US. It will be incorporated into the training here in the late spring or early summer. Scroll down to see the effect it has on drivers in Europe. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

Has the auto industry hit peak hybrid?

Hybrids are known for their great fuel economy and low emissions, but it looks like given current market conditions, only about three percent of new car consumers are willing to pay the premium for them. A new study from IHS/Polk finds that the hybrid market share among overall US auto sales are falling, despite more models with the technology on sale than ever before.
The study examined new car registrations in March from 2009 through 2014. In that time, the auto industry grew from 24 to 47 hybrid models available to consumers, but market share for the powertrain remained almost stagnant in that time. As of 2009, hybrids held 2.4 percent of the market; it fell slightly to 2.3 percent in 2010 and grew to 3.3 percent in 2013. However, 2014 showed a drop back to 3 percent. Overall hybrid sales have been growing since 2010, but they just aren't keeping up with the total auto market.
According to IHS/Polk, this isn't what you would expect to see. Usually, each new model in the market brings along with it a boost in sales. The growth in hybrid models 2009 to 2014 should have shown a larger increase in share for the segment.