2013 Ford Econoline E350 8 Pass Century Power Wheelchair Lift Surelok Restraints on 2040-cars

Auto blog

Report: GM struggling to market turbo technology

In the automotive realm, marketing can sometimes prove just as important as the actual product. Take, for instance, Ford's well regarded EcoBoost technology, which couples turbocharging with direct injection to produce more horsepower and reduce fuel consumption. Would it surprise you to hear that General Motors has had similar technology on the market for over three years?
It's true. GM's first turbocharged, direct injected powerplants hit the market for the 2007 model. The 2.0-liter Ecotec mills put down an impressive 260 horsepower and a matching 260 pound-feet of torque, and they were lauded by the press in the engine bays of the Pontiac Solstice, Saturn Sky, Chevrolet Cobalt SS and Chevrolet HHR SS. But few people outside a core group of enthusiasts actually remember this fact.
Says Uwe Grebe, executive director of GM's global advanced engineering, "We didn't have a badge and say, 'This is the most important thing we will put on all our brochures.'" Ford, however, did just that, and it's EcoBoost engines are right at the tips of all our tongues when we discuss today's most advanced powerplants. So, how does The General fix its mistake?

The big dune jump and the damage done

The Silver Lake sand dunes see their fair share of well-built trophy trucks executing impressive jumps. Drivers build insane pieces of machinery for the express purpose of sailing through the air like mad men and women.
Mike Higgins is no stranger to the area. His heavily modified Ford trophy truck has gone flying through the sky on more than one occasion, but he recently bit off more than he could chew. After hitting a particularly lofty dune, Higgins went airborne for a ridiculous 180 feet before becoming intimately familiar with the finer points of gravity.
While Higgins nailed the jump, his landing fell short of wowing the judges. The impact very nearly broke his truck in two. Despite the mechanical mayhem, the driver walked away without a scratch, proving that occasionally miracles really do happen. You can check out the jump and the subsequent destruction below for yourself. Be warned: there's a fair bit of foul language.

Former Cadillac boss Butler takes Ford tech job

When Don Butler made the surprising decision to leave his post as Cadillac's VP of global strategic development, it was a surprise. Citing a desire to "recalibrate, reassess my priorities" in that August announcement, it wasn't entirely clear where Butler - a virtual General Motors lifer after spending nearly 30 years with the company - would end up. Turns out he took a trip to Dearborn.
Butler has taken a position in the newly created position of Executive Director of Connected Vehicles and Services at Ford, where he'll be responsible for the Blue Oval's global connectivity strategy. "Not only does Don understand the connected car landscape, but probably just as important, he understands customer expectations," said Raj Nair, who, as Group Vice President of Global Product Development, is Butler's new boss. "Having a leader with technology experience both inside and outside the industry is a rare combination - we're excited to have Don join our team."
As Ford has received its fair share of flak for the sometimes recalcitrant MyFord Touch infotainment system and its Sync voice-controls, it appears that Butler has his work cut out for him.