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Ford files trademark application for 'Model E'

In early December, Ford filed an application with the US Patent and Trademark Office for the name "Model E." Historically, Ford never produced a Model E, and while automakers are known to file for trademarks they never use, some have wondered if the application might be used for a concept car.
Based on other recent events, though, it could be a legal move. In 2000 Ford sued an online start-up called Model E over the similarity of that name to Ford's industry-shaping Model T, but the judge dismissed the case citing lack of proper grounds. In August 2013, Tesla applied for trademark registration for Model E, and at the time, Ford said it would review the application. Tesla actually made two applications for Model E, one for automobiles and structural parts therefore, the other for "providing maintenance and repair services for automobiles," and there are plenty of theories about what the name could be applied to.
The Published for Opposition date for Tesla's applications is December 31, 2013, after which anyone who thinks they'd be harmed by Tesla being granted the trademark gets 30 days to register their issues. This is just speculation, but Ford's application - which was filed for automobiles only - might be about protecting what it sees as unwelcome encroachment on the name Model T, protection it wasn't able to enforce before when the stakes were only online and much smaller.

Automakers want to stop the EPA's fuel economy rules change, and why that's a shortsighted move

With a Trump Administration looming, the EPA moved quickly after the election to propose finalizing future fuel economy rules last week. The auto industry doesn't like that (surprise), and has started making moves to stop the EPA. Ford CEO Mark Fields said he wanted to lobby Trump to lower the standards, and now the Auto Alliance, a manufacturer group, is saying it will join the fight against cleaner cars. The Alliance represents 12 automakers: BMW, Fiat Chrysler, Ford, GM, Jaguar Land Rover, Mazda, Mercedes-Benz, Mitsubishi, Porsche, Toyota, VW, and Volvo. Gloria Bergquist, a spokesperson for the Alliance, told Automotive News that the "EPA's sudden and controversial move to propose auto regulations eight months early - even after Congress warned agencies about taking such steps while political appointees were packing their bags - calls out for congressional action to pause this rulemaking until a thoughtful policy review can occur." The EPA was going to consider public comments through April 2017, but then said it would move the deadline to the end of December. That means that it can finalize the rules before President Obama leaves office. The director of public affairs for the Consumer Federation of America, Jack Gillis, said on a conference call with reporters last week when the EPA originally announced its decision that it is unlikely that President Trump will be able to roll back these changes. Gillis also said on the same call that any attempt by the automakers to prevent these changes would be history repeating itself. "These are the same companies that fought airbags, and now promoting the fact that every car has multiple airbags," he said. "These are the same companies that fought the crash-test program, and now are promoting the crash-test ratings published by the government. So, it's clear that they're misperceiving the needs of the American consumer." There are more reasons the Allliance's pushback is flawed. Carol Lee Rawn, the transportation program director for Ceres, said on that call that the automotive industry is a global one, and many automakers are moving to global platforms to help them meet strict fuel economy rules around the world.

2014 Ford Fusion to get 1.5L EcoBoost three-cylinder?

Just one year after launching the all-new 2013 Fusion, Ford is reportedly set to alter the sedan's powertrain lineup with the addition of a new 1.5-liter turbocharged three-cylinder EcoBoost engine. A member of Blue Oval Forums apparently got their hands on the ordering guide for the 2014 model year Fusion, and this 1.5-liter mill is set to be introduced with late availability.
This lines up with other news about the Chinese-market Mondeo being offered with a new 1.5-liter EcoBoost - a derivative of the 1.0-liter triple that will come to North America under the hood of the Fiesta (note: the 1.0 is also offered in the current Euro-spec Mondeo). In the Chinese application, the larger three-pot engine produces 177 horsepower and 177 pound-feet of torque, which is very close to the current 1.6-liter inline-four's output numbers of 178 hp and 184 lb-ft.
What's interesting, however, is that the 1.6-liter engine will reportedly still be offered in the Fusion, but only with the six-speed manual transmission. The smaller 1.5-liter EcoBoost will only be mated to a six-speed SelectShift automatic, and will feature start/stop. This means that while the 1.5 is slightly down on power compared to the 1.6, it could easily improve fuel economy numbers, allowing the Fusion to regain the title of having the best mileage in the segment, likely besting the 38 miles per gallon of the Nissan Altima. Currently, the Fusion 1.6 is rated at 23 mpg city and 36 mpg highway.