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Ford Focus RS will go global, come to US

"We are transforming our approach to performance." – Mark Fields Ford will launch a new high-performance Focus RS around the world, including the United States, company CEO Mark Fields confirmed at a press conference Thursday morning. It is expected to debut in January at the Detroit Auto Show, though launch timing is unclear. "We are transforming our approach to performance," Fields said. The RS will serve as a hotter variant of the Focus, which will be redesigned next year as part of Ford's 16 product launches. Our spy photographers have already captured images of a purported RS, which you can see above. Ford last sold a Focus RS in Europe in 2009, and it continues the long lineage of RS-badged performance cars, which dates to 1968. "The RS has a significant heritage and pedigree," Ford product chief Raj Nair said. The Focus RS will slot above the Focus ST, which will continue, a spokesman said. The ST runs a turbocharged, 252-horsepower four-cylinder that's paired with a six-speed manual transmission. It also has chassis and design upgrades to reinforce its athletic dynamics. The most recent intel suggests that the new RS could use Ford's 2.3-liter turbo-four, tuned to anywhere from 325 to 350 hp. All-wheel drive is also rumored to be part of the new RS formula. Meanwhile, Ford announced it is putting all of its sporty units under the umbrella name of "Ford Performance," which will be led by Mustang chief engineer Dave Pericak. Ford Performance will include Ford Racing, SVT (which is responsible for the Raptor and Shelby GT350) and RS. "We're changing Ford's performance business," Nair said. Ford is placing a renewed emphasis on performance, as the customers tend to be younger, wealthier and better educated, Nair said. In other news, Nair said the company is working on a Raptor version of the new, aluminum-bodied F-150, which launched this year. "I want to get it out as quickly as we can," he said.

Reflecting on the Ford GT on its 10-year anniversary

Ten years ago, during the bright-eyed enthusiasm of the early 2000s and before the collective automotive industry did its best Titanic impression, we had the Ford GT. An everyman's supercar like there'd never been (remember, this was before 638-horsepower Corvettes were a thing), the GT arrived with a supercharged, 5.4-liter V8 that produced 550 horsepower and graced this retro-styled rocket with an easy, sub-four-second sprint to 60 miles per hour.
Equal to the GT's performance were its looks. Inspired by the GT40 racers that dominated Le Mans and bested Ferrari in the 1960s, the sleek, low, almost-reptilian look of the GT was the absolute pinnacle of the retro styling that so defined the early 2000s.
Crank and Piston put together a video celebrating the ten-year-old GT, arguing that Ford is a bit too busy with the next-gen Mustang, which turns 50 next week, to do it themselves. In the short clip, there is gratuitous engine noise and supercharger whine, not to mention scenes of the white-on-red GT prowling the deserts and streets of Dubai. It's a bit short, but very nicely shot. Scroll down, have a look and be sure to turn up those speakers before getting started.

Ford C-Max spot aimed squarely at Cadillac ELR 'Poolside' hubris [UPDATE]

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.