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Ford C-Max Commercial Brings Cadillac 'Poolside' Ad Down To Earth

If we had tried to predict the first video response to the controversial Poolside video for the Cadillac ELR, we would not have thought it would center on compost. But, hey, it's always nice to be reminded that the real world is sometimes better than fiction. Instead of the chic swagger of 'Poolside,' 'Anything Is Possible' is all about getting dirty. The new short in question is called Upside: Anything Is Possible and it promotes two things: Detroit Dirt and the Ford C-Max Energi. As in the ELR ad, Ford's plug-in C-Max only makes an appearance at the tail end of the spot, but instead of the chic swagger of Poolside, Anything Is Possible is all about getting dirty. The ad stars Pashon Murray, co-founder of Detroit Dirt, which takes natural waste from around Detroit, composts it into soil and then spreads that around "forgotten parcels" of Detroit to create urban farms. Detroit Dirt gets its bio-waste from a lot of sources, including the Detroit Zoological Society (all that herbivore manure has to go somewhere), Ford and General Motors, but this particular ad was the idea of Ford's PR agency, Team Detroit. It was a frenetic shoot, filmed with an LA-based director right after a big winter storm blew through Detroit, and Murray couldn't be happier with the result. "This was Ford Motor Company pushing my story, letting me tell the story that I believe in," Murray tells AutoblogGreen. "I get to help push this car and I get to tell my story." She says that the Team Detroit and Ford had to agree on the message, "from my understanding, [YouTube] is where they wanted to start, not where they wanted to finish." The ad is already getting a positive response on Twitter, so we won't be surprised if it shows up in more places soon. "It's not saying Ford is better than GM. It's telling the story of a black woman who's working hard in Detroit." As Detroit Dirt has off-screen support from both GM and Ford, it's unsurprising to hear Murray say that the video "is not a rivalry thing." She notes that the ad agency Team Detroit came to her and offered to tell the Detroit Dirt story using the framework of the GM ad. "It's a parody on this commercial, but it's not saying Ford is better than GM," she said. "It's telling the story of a black woman who's working hard in Detroit." What is that story? It's about urban farming, recovery and recycling. Murray tells us that for the last seven or eight years, she's been dedicated to sustainability.

Ford unveils all-new 2016 F-650 and F-750 at NTEA

Medium-duty work trucks might not be the most exciting vehicles, but they perform necessary jobs everyday. Ford is in the process of a complete refresh of its entire commercial vehicle lineup over the next 18 months, and it is debuting the all-new versions of its F-650 and F-750 trucks at the NTEA Work Truck Show in Indianapolis, IN.
"The all-new F-650/F-750 allow us to leverage our strengths and sales leadership in Classes 1 to 5 to create a better F-650/F-750 that's designed, engineered and built by Ford in the USA," said Ford spokesperson Mike Levine to Autoblog via email.
Huge amounts of torque is vital for trucks like these, and both models are offered with some of Fords biggest engines. Buyers can opt for either the 6.7-liter Power Stroke V8 diesel with TorqShift 6-speed automatic with available power takeoff or a gasoline-fueled 6.8-liter V10 with a 6-speed automatic. The V10 can also be ordered from the factory to be fueled by compressed natural gas or liquid propane gas.

Former Ford president, Jaguar chairman Nick Scheele dead at 70

We have the privilege here at Autoblog of reporting a lot of good news, but it is our duty as well to report the bad news and sad news as well. And this is one of those occasions as the automotive industry mourns the passing of one of its leaders.
Nick Scheele was born in the UK in 1944 and joined the Ford Motor Company upon graduating from the University of Durham in 1966, staying within the Blue Oval's portfolio for the entirety of his career. After moving to North America in 1978, he rose through the ranks to become president of Ford's Mexican operations in 1988. After acquiring Jaguar, Ford appointed Scheele as its chairman.
Scheele subsequently acted as chairman of all of Ford's European operations, making difficult decisions to take the division out of the red and into the black. He briefly headed up Ford's North American division before he was appointed in 2001 as president and chief operating officer of the global automaker, working under CEO Bill Ford following the departure of Jacques Nasser departure and retaining the role until his retirement in 2005.