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Experts wonder if aluminum F-150 gives Ford a real advantage

There's no doubt that Ford is taking a risk in producing the body of its upcoming new F-150 pickup truck in aluminum. What is up for debate, however, is whether aluminum was a wise risk to take in the first place. Wards Auto took the opportunity to poll some experts on the subject of aluminum versus steel in the automotive sector, with somewhat unsurprising results.
Richard Schultz, a project consultant at Ducker Worldwide, which bills itself as "a leading aluminum industry consultant (though they also deal in steels), suggests that the potential drawbacks to aluminum - higher costs, lower supply - aren't really impediments to the auto industry's increased acceptance of the lightweight metal.
Similarly, Randall Scheps, global automotive marketing director for Alcoa, a massive aluminum producer, counters claims that aluminum is less safe for vehicle occupants, suggesting that the use of aluminum can actually increase safety as it could potentially allow for larger vehicles with more crush space than steel.

Texas plumber shocked his old Ford F-250 is now in terrorists' hands [w/video]

Do you ever wonder what the a owner is doing with your vehicle after you trade it in? Mark Oberholtzer of Mark-1 Plumbing in Texas City, TX, has no need to imagine, but it's probably his worst nightmare. That's because an image of his old Ford F-250 is now on Twitter as a gun platform in the Syrian Civil War. While the image only appeared recently, Oberholtzer traded the truck in last November. Somehow since then the F-250 made its way from Texas to Syria. According to a report from television station WHOU, the dealer that took the trade said the pickup immediately went to auction. Unfortunately, along the whole route no one ever took Mark-1 Plumbing's name and phone number off the door. So when the image went up on Twitter, everyone knew whom the Ford previously belonged to. The plumbing company makes it abundantly clear that this whole bizarre situation is simply a coincidence, and it has absolutely no ties to the conflict in Syria. However, that isn't preventing people from phoning the business with angry calls and threats. Things are so bad that Oberholtzer keeps the phones unplugged for relief. Scroll down to watch a video of the guy's flabbergasted reaction to finding out what his F-250 is doing now. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ford F-150 SVT Raptor sales jumping to new heights

Ford can't seem to build F-150 SVT Raptors fast enough. The off-road-ready trucks have been one of the Blue Oval's most reliable sellers, with record sales in eight of the last 10 months and a 14-percent jump in 2013. That's impressive enough, considering that the least expensive Raptor starts at $44,000. Factor in the modded F-150's fuel economy (it's rated at 11 miles per gallon in the city and 16 on the highway) and a national average gas price, as of this writing, of $3.55 per gallon, and its success is as unlikely as Ford's home team, the Detroit Lions, winning the Super Bowl this year (sorry, Lions fans, we're just quoting the experts in Vegas...).
Yet for some reason, Raptors spend an average of just 15 days on dealer lots before being snapped up, which is a quarter of the 60-day industry average. According to Ford's truck group marketing manager, Doug Scott, it's capability that keeps the Raptor selling strong. "What's helping drive Raptor sales is that Raptor delivers unmatched off-road performance to our customers. Raptor is also proof of our commitment to offer a truck for every customer and continuously improving them to meet our customers' evolving needs."
To address the strong demand for Raptors, Ford will bump production from three trucks per hour to five. Not much, we agree. But building an extra 48 trucks per day, at most, seems like a prudent way of addressing demand without oversaturating what is ultimately a niche market. Check out the press release below for more.