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Ford decides C-Max shoppers not interested in fuel economy

If you say a car – the Ford C-Max Hybrid, for example – is "fun to drive," can anyone really come up with some empirical evidence against your claim? What about calling it "versatile"? We wonder if Ford has been thinking along these lines when it talks about the green little hatch. Ford is refocusing its sales strategy for the C-Max Hybrid after the model took a sales hit on both sides of the Atlantic recently, Automotive News reports. That sales dropoff may stem from the fact that Ford has had to revise its fuel-economy figures downward for the C-Max twice since last year, most recently in June. That made the company's once-proud fuel-economy comparisons with the Toyota Prius kind of pointless. Ford is going a different route, calling the model versatile (which, to be fair it was also doing a year ago), technologically advanced and fun to drive. Since the C-Max has about 50 more horsepower than the Prius, that last part may be true. Ford representatives didn't immediately respond to a request for comment from AutoblogGreen about the mpg-mention-free advertising direction, but we will update this post if we hear back. Sales of the C-Max Hybrid have suffered in the US. Through September, Ford sold 15,245 C-Max Hybrids, down 36 percent from last year. We shall see if a new focus away from the car's lowered mpg numbers helps. At least Ford can be pleased with sales of the C-Max Energi Plug-in Hybrid, which are up 51 percent compared to 2013.

All the details on Plug In 2014 electric vehicle conference you could ever want

One of the best parts of the Plug In 2014 Conference in San Jose, CA last week was getting to listen in on thoughts about the state of the plug-in vehicle industry from people who have been involved with it for ages. They bristle when you call them the "Old Guard" (learned that one the hard way), but these are the people who have been through a number of ups and downs with plug-in vehicles, so they've got what we call perspective. Their knowledge was on full display in the three plenary sessions, which the Plug In Conference organizers have given us permission to share with you. Each is at least 90 minutes long, so make sure to set some time aside to enjoy the discussions after you download them (any help with making them streamable would be appreciated). Follow us below to see what we've got to offer. Opening Plenary (audio link). "The Road Ahead – Delivering on a Vision for Sustainable Transportation." Moderated by Mark Duvall (director of energy utilization at EPRI, the Electric Power Research Institute, and a long-time EV advocate), this panel featured: Jack Broadbent, Executive Officer / APCO, Bay Area Air Quality Management District Pat Romano, President & Chief Executive Officer, ChargePoint, Inc. Aaron Johnson, Senior Director, Customer Programs, Pacific Gas and Electric Company Brendan Jones, Director, EV Sales Operations & Infrastructure Deployment, Nissan North America, Inc. David W. Cash, Commissioner, MassDEP Dan Sperling, Director, Institute of Transportation Studies, University of California, Davis Highlights: Educating drivers to "get over the gas station" is a key strategy, how Level 2 and DC Fast Charging are really "a new paradigm," that there have been well over 214,000 EVs sold in US as of July 2014 and where Nissan sees huge potential for more EV sales (Northeast US and medium-size cities like St. Louis and Pittsburgh). Wednesday Morning Plenary (audio link). "Getting to the Mass Market – A Discussion of Ideas for Widespread PEV Adoption." Moderated by John Gartner, research director for smart transportation at Navigant Research.

Ford CEO Jim Hackett reviewing the future of technology, Lincoln, overseas markets

By Paul Lienert and Joseph White Ford Chief Executive Jim Hackett is reviewing the automaker's operations in India and other markets, as well as Ford's future product programs including plans to build a self-driving commercial vehicle in 2021. Hackett, who took over as CEO in May, has told investors he is working on a 100-day review of Ford's operations but has so far provided few details of the process, except to indicate that it is looking at the automakers' luxury vehicle strategy, the future of its small vehicles and investments in emerging markets. Ford Chief Financial Officer Bob Shanks told Reuters in an interview that the review covers a range of issues, including Ford's strategy for India. "We have a lot of work to do (as) we address issues of how to fix India," Shanks said. "Everything is on the table." General Motors in May said it would stop selling cars in India but continue to produce vehicles there for export. Shanks said no decisions have been made and noted that Ford has a larger business in India than GM did. "We are very cognizant that will be the third-largest market in the world," he said. "Some big decisions will be made," Shanks said, but he cautioned Ford may not disclose all those decisions at the end of the 100-day review. Hackett is addressing challenges that have contributed to a nearly 8 percent decline in Ford's share price this year. The review of the Lincoln luxury brand includes whether current plans will meet former CEO Mark Fields' ambitious targets for growth and revenue, people familiar with the process said. Ford has set a target of putting a self-driving shuttle into commercial ride-sharing fleets by 2021. Hackett is reviewing the investment and timing for that project, the sources said. Hackett also assessing whether to reduce and consolidate production of models such as the Fiesta subcompact and two midsized sedans that are built in multiple locations around the world, but are experiencing slowing demand. One proposal would shift production of the next-generation Mondeo midsized sedan from Europe to Mexico, where it would share an assembly line with its sibling, the Ford Fusion, avoiding the cost of retooling two plants. Shortly after he took charge, Hackett approved a proposal to shift production of the next-generation Focus for North America from Mexico to China, saving the company an estimated $500 million by consolidating two factories into one.