09 E-350 Super Duty Full Size Vans E350 Oxford - (white) Lt Traction on 2040-cars

Auto blog

James Franco and tiger tease Ford Super Bowl commercial

Ford has just released a teaser for its Super Bowl ad, and unlike just about every other automaker, it seems that the Blue Oval is going to make us wait until Sunday to see the full spot. The teaser is, um, strange.
It stars James Franco, who believes he is Ron Riggle, the comedian, Fox NFL Sunday host and retired Marine lieutenant colonel. There's also a tiger. The vague spot has Franco claiming that "this is no ordinary commercial." You'll note on the bottom right, there's a Ford logo and the hashtag #nearlydouble.
According to Automotive News, it's part of a massive viral effort being pushed forward by Ford and its dealerships. Ford sent different teasers and "vignettes" to dealership employees and asked them to share them on Facebook, Instagram and Twitter, in the hopes of creating a viral effect.

Mulally wanted to kill Lincoln as late as last year, Fields vows to turn it around

Lincoln fans might want to give incoming Ford CEO Mark Fields a pat on the back for having a hand in saving the brand from the chopping block last year. He's among the people spearheading the rejuvenation of the division away from its stodgy image to appeal to younger customers.
According to two unnamed sources speaking to Bloomberg, CEO Alan Mulally was ready to kill Lincoln last year. Following the slow production ramp-up of the MKZ combined a with a costly ad campaign, Mulally was frustrated and openly suggested dropping the brand. However, Fields and Jim Farley, Ford's marketing boss, convinced the CEO that the brand was worth saving. They also created a plan to prevent similar problems for new models in the future.
It seems that one part of the strategy may involve waiting until new models are at dealers before starting a big ad campaign for them. Lincoln global director, Matt VanDyke, recently told Autoblog that the division is holding off on a full marketing push behind the new MKC crossover to prevent the supply problems that plagued the MKZ last year. Its big offensive begins in the fall when the CUVs are at all of the dealers and consumers are at home watching more TV. VanDyke also told Bloomberg that Fields, Farley and Joe Hinrichs, Ford president of the Americas, have more direct oversight over new product launches now.

Exceptionally rare '65 Ford GT40 Roadster prototype up for auction

Think of mid-engined supercars and your mind is bound to gravitate towards Europe, but the United States has been known to make a handful from time to time - exceptional vehicles from the likes of Vector, SSC, Mosler, Hennessey, and Saleen. But long before any of those came around, Ford famously became obsessed with beating Ferrari at its own game, leading to the development of the iconic GT40.
The story is well known, sending Ford to the checkered flag at Le Mans four times in a row in the late 1960s. Ford and Shelby also built over 100 for public consumption, but just four of them were roadsters. Of those only one remains in original condition, and now that exceedingly rare example going up for auction.
Consigned to RM Auctions for its mid-August sale during Pebble Beach weekend in Monterey, California, this 1965 model is the first GT40 Roadster built. It was used as a development and demonstration vehicle for Ford and Shelby. Carroll Shelby himself drove Henry Ford II in this very car during one of many test and demo events, this time held for Ford's board of directors in Los Angeles.