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Ford profiles surprisingly affluent Focus ST buyers

It comes as no surprise when Ford says that 32-percent of Focus ST buyers are under 35, but we weren't expecting this: the average annual salary of Focus ST buyers is $127,000. Twenty-two percent of non-ST Focus buyers are under 35, while their average annual salary is $67,000.
We like the Focus ST because it has 252 horsepower, is genuinely fun to drive and offers great value for performance-minded car enthusiasts; facts that are not lost on customers, it seems. Ford says that the Focus ST has the highest percentage of conquest sales for a non-hybrid model it sells, and that the top-four trade-ins are from Honda, Chevrolet, Mazda and Toyota. Demand for the hot Focus is strongest in Los Angeles, Detroit, Houston and Orlando.
"[The Focus ST is] having this kind of halo effect for other vehicles we'd hoped for when we invested in the ST brand," says John Felice, vice president of US marketing, sales and service, because it's helping to boost sales of other Ford vehicles.

1 in 7 Americans say they might buy an EV next, as sales of electrics surge

About one in seven driving Americans may likely purchase an electric vehicle as their next car, according to an AAA poll, meaning that as many as 30 million Americans may pony up for an EV within the next three to five years. While some of the motivation is environmental, survey recipients say that lower maintenance expenses and solo access to high-occupancy-vehicle lanes are also among the factors behind potentially going electric. Take a look at the AAA press release on the study here. The poll indicates that about as many people are planning to buy an EV for their next car as are looking to buy a pickup, which is impressive given that the best-selling US vehicle is the Ford F-150. And things should only improve, as about 20 percent of millennials polled said that their next car would probably be an EV. The results are all the more encouraging, at least among green-car advocates, because gas prices have fallen about 40 percent within the past five years, meaning that there's less of an incentive to go electric from a purely economic perspective. Through the first quarter of this year, US plug-in vehicle sales were up about 63 percent from a year earlier to about 39,000 vehicles. Meanwhile, when it came to AAA's annual green-vehicle awards for this year, Tesla's Model S and Model X took the large car and SUV categories, respectively, while the Chevrolet Bolt and Volkswagen e-Golf were listed atop the subcompact and compact lists. The Lexus GS 450h hybrid and the Ford F-150 took home AAA's best green vehicle in the midsize and pickup truck categories. Related Video:

Ford ready to install GE Wattstations at 60 locations in North America

Upper-level Ford executives are sending mixed messages about the power of plug-in vehicles, but in the companies parking lots across North America, at least, the signal is clear: come on and charge your EV. Today, Ford and GE announced that the Blue Oval will be installing Wattstation chargers at its Dearborn HQ and will then add units at more than 60 locations across the US and Canada, including "offices, product development campuses and manufacturing facilities." If you're a Ford employee, then you get four hours of free charging a day. That should be plenty to top off any of the company's plug-in vehicles, even the Focus Electric, and the time limit encourages drivers to swap cars at lunch, because Ford wants to encourage charging station sharing and get more employees to plug in. Ford doesn't mention the DOE's Workplace Charging Challenge by name in the release (available below), but we suspect these Wattstations are part of that project. Ford was one of the founding members, joining the Workplace Charging Challenge on January 31, 2013. On that date, the Ford Motor Company and Ford dealers had over 1,750 charging stations installed on company/dealer property. Ford, GE WattStation Chargers Support Employee Electric Vehicle Charging Network Ford to install its first employee electric vehicle charging station network in Dearborn, Mich.; facilities across the United States and Canada to follow Ford will work with GE as its network provider and supplier of electric vehicle charging stations; networked stations will help Ford understand charging usage and plan for future installations Ford electrified vehicles have logged an estimated 65 million electric miles over the last 18 months. Ford now offers six electrified vehicles, including Focus Electric, C-MAX Energi and Fusion Energi plug-in hybrids, and C-MAX and Fusion hybrid vehicles Ford Motor Company in conjunction with GE, will supply vehicle charging stations at Ford facilities nationwide, beginning with facilities in and around its headquarters. The announcement continues the innovative cooperation begun more than 100 years ago between Henry Ford and Thomas Edison, co-founder of GE. This month, Ford will begin installing GE WattStation™ charging stations across its North American campuses, developing a workplace charging network at nearly every Ford facility in the United States and Canada.