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Ford applies to trademark term 'Lincoln eGlide'

There's an epilogue to Ford's recent announcement that it's giving up on a battery-electric Lincoln co-developed with Rivian. The MachEClub forum discovered that just a week ago, Ford applied with the U.S. Patent and Trademark Office to trademark the term "Lincoln eGlide." The goods and services category details use for "Motor vehicles, namely, passenger automobiles, sport utility vehicles, electric vehicles and structural parts and fittings; electric vehicles, namely, passenger automobiles, sport utility vehicles, and structural parts and fittings." Living in an age where a small "e" is shorthand for "electric," and Ford having specified electric vehicles in the patent, the go-to guess is that this is for an electric vehicle. The inclusion of non-electric motor vehicles injects a little fuzziness. Tesla's trademark on the Model S specifies "electric automobiles" only, whereas Rivian's trademark for the R1T seeks coverage for "land vehicles" and just about every part found in or on a land vehicle.   Since Ford must have known about the end of the Rivian effort when it applied for the trademark, we suppose Lincoln has got some kind of eGlide coming no matter what. Lincoln refers to the theme of its latest cabin designs, as in the Aviator and Corsair, "Quiet Flight," and the road-scanning adaptive suspension on the Lincoln Aviator is called "Air Glide," neither term being trademarked. This leads our suspicions to eGlide becoming a vehicle component that could potentially serve a model with any powertrain, not necessarily battery-electric only, and eGlide won't be the name of the Lincoln EV that Ford says is still on the way. Another clue is that Ford included the word "Lincoln" in the term. Trademarked vehicle names such as Aviator and Corsair don't include the make, but services for vehicles do, such as the trademarks for Lincoln Connect and Lincoln Co-Pilot 360. We'll admit that a little bit of hope informs this line of thinking as well. Ford having done Lincoln the fabulous service of giving Lincolns terrific names, we'd be aghast if the Corsair and Navigator had to share showroom space with an eGlide. We've no choice but to wait for a retail product to provide answers. In the meantime, if we could just get to the bottom of this "Fastor Charge" trademark, and what's this bit about "Vandemonium?"   Related Video:        

Lincoln trumpets $129M investment, 300 new jobs in Louisville for MKC

Remember when we used to talk about how close Lincoln was to being axed and how it seemed any day now the Grim Reaper would use it as a car service back to the grave? Last time we did it was, oh, not even a month ago. What a difference 27 days makes: Ford and Lincoln are trumpeting a $129M investment in the Louisville Assembly Plant that builds the MKC.
In July the MKC was the third-best-selling Lincoln of the brand's six offerings, beat by the MKZ and - by a much smaller margin - the MKX. It has sold 2,895 units in the two months it's been on sale, which is more than half the year-to-date sales of the MKS, MKT and Navigator. It's already important, is what we're trying to say, and this is before the Chinese market gets a crack at it later this year.
The money headed to Kentucky will be joined by 300 new workers, another marker in Ford's march to create 12,000 hourly jobs in the US by next year. You can read more about it in the press release below.

Best Convertibles for 2022

The past decade has not been kind to the drop-top enthusiast. No matter which dealer you walk into, convertible models have been biting the dust left and right. Nissan Z? Audi TT? Buick Cascada? Volkswagen Eos? All gone. Remember the humble Chrysler Sebring/200? Well, you do now. Fortunately, though, the news isn't all bad. There are still plenty of options out there for those who absolutely must have a convertible. Whether you need something to haul behind your retirement cruiser, a performance car that can go toe-to-toe with the best in the world or just something that allows you to sling the roof back after a long day of on-location business meetings before catching the flight back to your everyday hustle and bustle, there's at least one cabriolet out there to suit your needs. Here are our picks and starting prices for the top convertibles in several categories for 2022.  For the frugal open-top lover: 2022 Mini Convertible ($34,650) Let's face it; gas ain't cheap. But open-top motoring doesn't need to be a wallet killer. The Mini is cheap (at least by 2022 standards) and an absolute joy to drive, so there's really no downside here ... except for the roof. Get it?    For the hardtop lover: 2022 Mazda MX-5 RF ($37,260) / 2022 Chevrolet Corvette Convertible ($69,695) The number of hardtop convertibles has seriously dwindled due to weight concerns and the fact that fabric roofs have gotten so quiet, but there are still some options for those who prefer a more coupe-like look with the roof up. Our picks here are the delightfully Targa-like MX-5 Miata RF and literally any Corvette Stingray — even the hardtop has a removable roof!    For long road trips: 2022 Ford Mustang Convertible ($34,100) The first image that comes to mind for many who are told to visualize an American convertible is the classic Ford Mustang. It's not the only drop-top pony car out there, but thanks to the Camaro's tiny trunk, it's much harder to see the USA in a Chevrolet when a drop-top enters the equation. The Mustang has much more cargo space and a much larger opening, which is likely the difference between keeping your bags under lock and key or leaving them exposed in the back seat.    For towing behind an RV: 2022 Jeep Wrangler ($31,590) While many small runabouts make sense for towing behind a motor home (or nestled up inside a fancier one), the Wrangler has a serious advantage when it comes to RVing: it can easily be flat-towed.