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2013 Ford C-Max Hybrid

No Prius Killer
As much as we enthusiasts like to rail on the lowly Toyota Prius as the harbinger of death for all we hold dear, there's no denying the machine's absolute and interminable grip on the hybrid hatchback market in the United States. Toyota has so thoroughly sunk its teeth into the segment that you can clearly hear the automaker's incisors clacking against one another with the conclusion of each financial quarter. And there's little wonder why. Buyers can plop down less than $25,000 and have a runabout that can return up to an estimated 51 miles per gallon in the city, leaving every other entry on the market with precious little gristle to gnaw on.
Enter the 2013 Ford C-Max Hybrid. With its claimed 47 mpg combined, the funky little hatch from Europe already falls behind the 48 mpg city offered by the Prius, but that marginal sacrifice in fuel economy could be a small price to pay for buyers who want a credible alternative to the stalwart Toyota. Unfortunately, like the Fusion Hybrid, the C-Max Hybrid had trouble even approaching its Environmental Protection Agency estimates during our time with the car.

Ford's Mulally now said to be in lead for Microsoft CEO job

There have been rumors that Ford CEO Alan Mulally could assume the top job over at Microsoft, whose CEO, Steve Ballmer, will retire within the year. Mulally hasn't come out and said that he's considering moving to Microsoft after (or before) his contract with Ford through 2014 ends, but sources in the know say he's the front-runner to become the tech giant's CEO and has opened up to the idea more in recent weeks, AllThingsD reports.
Mulally is no stranger to Washington, where Microsoft is located, having worked in the state for Seattle-based Boeing Commercial Airplanes as CEO years ago. He also recently was an adviser to Ballmer in an effort to realign the company's management structure to help it become more competitive in a fast-changing computer hardware and software market. And when Ford developed its Sync digital interface, it tapped Microsoft to provide the operating system, Microsoft Auto. Perhaps the least crucial connection - but nonetheless an important one - is that Mulally still owns a house in the Seattle area, and it's been said he wants to return there, according to AllThingsD.
A main challenge Microsoft's next CEO will face is how to manage the company's numerous, fractured operations and, eventually, streamline them. But even on this front, Mulally has experience; after all, it was he who ushered in an era of global Ford vehicles, after the automaker had become complacent developing and selling vehicles by region leading up to the economic recession of 2008-2009.

Ford C-Max sales hold steady despite fuel economy fracas

Despite the ballyhoo that accompanied Ford's lowering of the C-Max fuel economy figures, the Blue Oval is still seeing strong demand for the five-seat MPV, as Automotive News reports. Speaking to marketing boss Jim Farley, AN says that the controversy surrounding the C-Max's fuel economy figures won't force Ford to change its marketing strategy.
Ford lowered the fuel economy rating of the C-Max after public outcry and legal action by customers that were unable to reach the 47 miles per gallon promised by the window sticker. The new ratings were dropped about a month ago to 45 mpg on the freeway and 40 mpg in the city. Ford offered rebates for current C-Max owners, with $550 going to those that bought their car and $325 to lessees. The issue, says Ford, stemmed from testing standards that allowed the automaker to base the C-Max's fuel economy on the Fusion Hybrid, because they use identical powertrains. The C-Max's less aerodynamic shape wasn't taken into account, though.
Whether Ford's PR team handled the crises perfectly or people just aren't that bothered by a four-mpg drop in combined ratings, demand remains strong for the C-Max among consumers. Ford moved 3,000 units in August, which was a 12-percent jump over July sales. Meanwhile, consumer demand through third-party shopping websites remains strong as well, according to Autometrics, a data analysis company that spoke with Automotive News. While the long-term effects of the adjustments remain unknown, the C-Max appears to have fared well in the near term.