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Ford to kick off F-150 campaign during College Football Playoff

The long-awaited inaugural College Football Playoff will feature the nation's best college teams, with the Oregon Ducks taking on the Florida State Seminoles, and Alabama Crimson Tide facing some team from Ohio. On top of that, though, it'll also see the launch of the very first advertising campaign for the 2015 Ford F-150. Viewers from across the country will see a trio of ads featuring the all-aluminum truck, with two half-minute spots and a full 60-second commercial, all voiced by Denis Leary, touting the F-150's feature set and towing capacity, but passing on mentioning the new truck's class-leading fuel economy. That, Automotive News reports, isn't a miscue by Ford. The company simply didn't have enough time between the EPA's fuel economy announcement and the 2014-2015 Bowl Season to prepare a spot. Expect plenty on the F-150's fuel efficiency in future spots. Interestingly, though, AN is reporting future F-150 advertising won't include a Super Bowl appearance. Ford has made the decision to focus its new truck ads on college football rather than during the NFL championship. "From our point of view, there's no bigger stage to debut the F-150 creative than the College Football Playoff," Keith Koeppen, Ford's US marketing communications boss, told AN. "It's so closely aligned with the passions of our customer." It's those passions that are pushing Ford to kick off its ad campaign for a new truck so much earlier. Speaking to AN, Doug Scott, Ford's truck marketing manager, said that the automaker typically doesn't begin ad campaigns until its dealers have at least a fifty-fifty mix of old and new models, but that it's pushing the 2015 F-150's ads to fit with the college football playoffs. While Ford's focus is on the two semifinal playoff games on New Year's Day and the National Championship Game on January 12, the ads will actually air for the first time on New Year's Eve, when the TCU Horned Frogs face off against the Ole Miss Rebels in the Peach Bowl. The three spots will also be shown during other bowl games, as well. Featured Gallery 2015 Ford F-150 2.7L EcoBoost at Davis Dam News Source: Automotive News - sub. req.Image Credit: Ford Marketing/Advertising Ford Truck ncaa

Watch divers pull 1973 Ford Mustang Mach 1, Mazda RX-7 from a river

It’s like the ultimate barn find, only swap out the relatively ideal dry confines of a barn for a watery grave. Adventures with Purpose, a YouTube channel devoted to the exploits of a group of divers in Oregon that specializes in pulling submerged cars from the water, recently found six vehicles in the Tualatin River, near Portland. The most notable finds? A 1973 Ford Mustang Mach 1 fastback and a Mazda RX-7 sports car, plus a Chevrolet LUV pickup, which is not shown being pulled from the water. As you might expect, neither are exactly in top condition, with the badly rusted Mustang basically disintegrating into scrap pieces as itÂ’s pulled onto a flatbed truck parked on a boat ramp. The RX-7, meanwhile, is caked with mud, its windshield and roof crumpled, but itÂ’s basically intact. A hat tip goes to CarBuzz for spotting the videos. The divers use inflatable salvage bags to help raise the vehicles. They removed the MustangÂ’s rusted and encrusted V8 first — the '73 model came with either 302 or 351 engines — and had to pause to remove some of the thick mud that had built up inside the car. Other things they found from both pulls include an old sledgehammer, a stop sign and a rusted Washington state license plate. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. The crew say they received a call from someone who told them theyÂ’d find plenty of vehicles in the river. The whole Mach 1 salvage operation took two days. “A lot of you are going to be a bit upset at how destroyed the Mustang Mach 1 became after we tried removing it from the river,” the team wrote in its description. “In our defense, there was an extra 8,000 pounds of mud inside the car, along with the Mustang being underwater in the river for over 40 years.” The Adventures with Purpose team says it has recovered 326 cars, six guns, two bodies and a tractor, among things. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.     Ford Mazda Coupe Performance Classics

Ford Fiesta ST GRC Racecar is hungry for podiums in 2013

As we reported earlier, the Chicago showing of this plucky Ford Fiesta ST GRC racer points to bigger and brighter days for Global RallyCross. For the upcoming season, you can expect to see Ken Block and Tanner Foust both driving the Ford racecar, and if last season's results are any indication, you can anticipate quite a few podium appearances, as well.
The Fiesta seen here was built by the Swedes at OlsbergsMSE, and will be driven in anger by Foust in 2013. Modifications are, as you'd expect, extensive, and include an engine, exhaust and braking upgrades, a racing style short-throw shifter and a limited-slip differential. As you can see, the car has been fully stripped out and caged for maximum speed and safety, too.
Refresh your memories with the details of the car, in the press releases below. And if you head out to the Chicago Auto Show this year, don't forget to drop by the Ford stand to have a look.