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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Ford F-150 RaptorTrax is Ken Block's ultimate snowmobile

Even when Ken Block isn't starring in the latest Gymkhana video or tearing up Global RallyCross courses, he's finding new ways to redefine "awesome" as it applies to motorsports. For evidence of this, look no further than Block's latest Monster-badged creation, the Ford F-150 RaptorTrax.
Billed as the "world's fastest snowcat," the RaptorTrax started life as a Ford F-150 SVT Raptor, and then a set of Mattracks were put in place where the truck's bead-locked wheels and meaty rubber once resided. The goal was to create a truck that made it easier - and presumably more fun - for Block and his buddies to hit the slopes on their snowboards. Aside from the obvious track upgrades, this truck also received a Whipple supercharger, full roll cage, Recaro seats, an in-bed snowboard rack, a roof basket and a rear-mounted winch - you know, just in case something or someone actually manages to get this truck stuck.
The RaptorTrax will be on display later this week at the Winter X Games in Apsen, CO, but we'll have to wait until next winter for a full Block-worthy video of the truck. A full press release from Hoonigan Racing Division is posted below, and a high-res image can be found by clicking above.

Jeremy Clarkson chooses his top 10 cars for 2015 and 2016

Jeremy Clarkson is well-known for his role as co-host on the old Top Gear. But the frontman of the upcoming Amazon Prime Show, The Grand Tour, also has a standing column for The Sunday Times in the UK where he reviews the latest cars. With fall nearing, Clarkson put out a list of his top-10 cars from this year and 2015. Some on the list will surprise you, while others represent everything we've come to love about Clarkson. In order to make his list of star cars, the vehicles must offer what co-host James May calls "the fizz." The vehicles, Clarkson claims, have something that is out of the ordinary. Whether it's the car's looks, the way it gets up to speed, or its high-tech gadgets, Clarkson's top-10 list is made up of items that are more than just tools for getting from point A to B. So which ones made the list? Head over to the column in The Sunday Times. Mazda MX-5 Miata 2.0 Sport Recaro Alfa Romeo 4C Coupe Mercedes-AMG GT S Ford Focus RS Ford Mustang Fastback 5.0 V8 GT Volvo XC90 D5 AWD Vauxhall Zafira Tourer 1.6 CDTi Tech Line BMW M2 Ferrari 488 GTB Lamborghini Aventador Related Video: Featured Gallery Jeremy Clarkson's Star Cars For 2015 and 2016 View 11 Photos News Source: The Sunday TimesImage Credit: STEFAN HEUNIS / AFP / Getty Images Celebrities BMW Ferrari Ford Lamborghini Mazda Performance bmw m2 ferrari 488 gtb