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Truckmakers squabbling over who can sell Jimmy Fallon a pickup

Snagging a celebrity endorsement is a big deal for automakers, as evidenced by the recent efforts of the Detroit Three to try and woo The Tonight Show's newest host, Jimmy Fallon, into one of their trucks.
After announcing during Wednesday night's show that he was in the market for a pickup truck, Fallon set off a firestorm of efforts on Twitter, with both Ford and Chevrolet petitioning the funnyman to test out a truck. According to Ad Age, Ford recommended the King Ranch edition of its next-generation F-150 while the show was still airing. Chevy, meanwhile, waited until the next morning to pitch a Silverado to Fallon.
The winner of this social media feeding frenzy, though, was Ram. Promoting a variation of its "Guts, Glory, Ram" tagline, the Auburn Hills-based manufacturer created the hashtag #GUTSGLORYFallon. It even went so far as to park a Ram 1500 outside 30 Rockefeller Center in New York, where The Tonight Show is filmed. On the back of the Ram sat a sign, reading "Big enough, Jimmy? Test it out," referencing a joke from the Wednesday show.

Ford dealer gives James Robertson new 2015 Taurus

James Robertson, the 56-year-old Detroit native famous for walking 21 miles to work each day for the last 10 years, is behind the wheel again thanks to a gift from a Ford dealer. Robertson became an Internet sensation when the story about his daily ordeal came to light, and a GoFundMe campaign initially hoped to raise $5,000 to buy him a new ride. As of this writing, it has reached over $300,000. He didn't have to dip into any of that money to buy the new car, though. According to The Detroit Free Press, Suburban Ford of Sterling Heights, MI, heard about Robertson's story of never being late to work and having perfect attendance. The dealer is donating a fully loaded, red 2015 Taurus to him. It's not one of our choices, but certainly nothing to sneeze at. Robertson started walking to work in 2005 when his Honda broke down. According to the GoFundMe page, his job is about 23 miles away, but thanks to Detroit's poor bus network, he covers about 21 miles of that round-trip trek on foot each day. Related Video: News Source: The Detroit Free Press, GoFundMeImage Credit: Ryan Garza / Detroit Free Press / TNS / Alamy Live News Auto News Ford Car Dealers Driving Sedan Detroit Michigan charity

Ford Explorer, Expedition next to go aluminum?

Ford made some serious waves when it unveiled the latest F-150. Instead of making its bodywork out of steel, like just about every other truck on the market, Ford went with aluminum. And you can bet the F-150 won't be the last Ford model to go with the lightweight alloy construction, either.
Our compatriots at Edmunds report that Dearborn is considering replacing two of its most popular SUVs with aluminum versions. One candidate is the Expedition, which would make sense considering that the current model (like the two preceding generations and the fullsize Bronco before it) is based on the F-150's underpinnings. Another is the Explorer, which was traditionally based on the Ranger pickup but went with a car-like unibody chassis in its current iteration. If the Explorer does go the way of aluminum, don't expect it to be a part of its very next update, which is likely due too soon for such major changes.
It would stand to reason that, if the Expedition were to go aluminum, so would the next-generation Lincoln Navigator. Ditto the MKT together with the Explorer. But those aren't likely to be the only models in contention for aluminum construction. Like any other automaker, Ford is under pressure to steadily reduce its carbon emissions and improve its fuel economy figures, prompting it to look at a whole range of measures - including more efficient engines, lower rolling-resistance tires, active aerodynamics and lightweight construction. Expect aluminum to play a big part in that equation moving forward.