1971 Early Bronco Sport, White, Frame-off Restoration, One Of A Kind! on 2040-cars

Auto blog

Pickup prices rising at 2x industry average

We've said it before, but bears repeating: Pickup trucks are the financial engines of America's automakers. Good thing, then, that the segment is in rude health - in fact, Automotive News is suggesting that pickup truck sales are arguably healthier than they were pre-recession, even though the segment's volume is still significantly down from where it was before the bottom fell out of the US economy. That's because per-unit profits on full-size trucks are skyrocketing, outpacing the industry's average price increases by more than double since 2005. According to data from Edmunds, the average transaction price of a full-size pickup is now $39,915 - a heady increase over the $31,059 average price in 2005 - a gain of over 8 percent after inflation is factored in.
Just how important are trucks to automakers' bottom lines? Automotive News quotes a Morgan Stanley analyst as saying the Ford F-Series is responsible for 90 percent of the company's 2012 profits, and General Motors isn't far behind, with the Chevrolet Silverado and GMC Sierra twins chipping in about two-thirds of the automaker's earnings.
Automotive News points out that Detroit's automakers now have the money to invest in modernizing their full-size truck offerings, in part because they don't have the same overhead and legacy costs that pushed General Motors and Chrysler into bankruptcy. Certainly, the pickup segment has seen a lot of innovations as of late, including turbocharged V6s, coil-spring rear suspensions and active aero. Those improvements in important areas like fuel economy and ride comfort have given existing pickup buyers new reasons to upgrade. In addition, automakers are piling on the tech and luxury goodies, creating more and more high-content, high-profit models like the Ford F-150 King Ranch, Ram 1500 Laramie Longhorn and Chevrolet Silverado High Country (shown).

Shelby to auction 2012 GT350 No. 1 in Vegas

With Shelby preparing to wind down production of its brutal GT350, a 624-horsepower Mustang that's meant to go up against the Roush Stage 3 in the world of tuned Ford ponycars, the Las Vegas-based tuner is looking to give back to one lucky customer. It'll auction off the very first GT350 ever produced, at the 2013 Barrett-Jackson auction in Las Vegas, a three-day event that runs from September 26 through September 28.
The GT350 is a monster, with a 5.0-liter, supercharged V8 that's been tuned well past 600 horsepower in a time when Ford's own Shelby-branded GT500 barely reached 550 horsepower. The GT350 is much louder than Ford's effort, too, both visually and audibly. The wide body look isn't what we'd call conventional, but on a car that sounds and goes like this, something extreme is needed. According to Shelby American's vice president of production, Gary Davis, "Carroll was very excited about the new wide body option, so that was included on this car. It's the first 2012 GT350 serial number from our anniversary year. It is a very special car." Wilwood brakes, a massaged suspension, and some very fat, sticky tires add to the Shelby experience.
This particular GT350 will be lot number 750, and will cross the Barrett-Jackson stage on Sunday, September 28.

MotorWeek remembers pre-EcoBoost Ford with the Thunderbird TurboCoupe

Sometimes it feels great to embrace nostalgia for a trip down memory lane, and MotorWeek indulges that occasional desire with its regular Retro Review series. This time, the long-lived show goes back to the '80s to check out two of the top performance vehicles in the Ford lineup at the time – the 1987 Thunderbird TurboCoupe and Mustang GT. Both models had just received thorough refreshes after several years on the market. Long before an EcoBoost badge ever met its models, Ford made early forays into experimenting with turbocharging on vehicles like the T-Bird TurboCoupe. Based on MotorWeek's assessment, the company was on the right track. The boosted 2.3-liter four-cylinder was apparently a bit coarse but offered 190 horsepower with little turbo lag, compared to 155 hp the year before. The Mustang GT is likely the more-fondly remembered of these performance Fords today and provides an interesting point of comparison against the TurboCoupe. MotorWeek found some faults with the 'Stang, though. While it was quick for the time with a sprint to 60 mph in 6.5 seconds, the 'car was described as "a nose-heavy beast" for its handling. And for a look at Ford's future in turbocharging – the GT will have an EcoBoost powerplant – check out our Related Video: