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Car companies used to cook up sales with recipe books

The evolution of automotive marketing has undergone a number of strange phases. Few, though, match the strangeness of the 1930s to 1950s, when automotive marketers turned to cookbooks as a means of promoting their vehicles. Yes, cookbooks. We can't make this stuff up, folks.
This bizarre trend led to General Motors distributing cookbooks under the guise of its then-subsidiary Frigidaire. Ford, meanwhile, offered a compilation of recipes from Ford Credit Employees (shown above). The cookbook-craze wasn't limited to domestic manufacturers, though. As The Detroit News discovered, both Rolls-Royce and Volkswagen got in on the trend, although not until the 1970s.
The News has the full story on this strange bit of marketing. Head over and take a look.

Woman reunited with stolen Mustang after 28 years

An enthusiast Christmas story: Salinas, California resident Lynda Alsip bought a 1967 Ford Mustang in 1984 when she was 17 years old, having saved $800 after a summer of toil at a grocery store. She got a vanity plate that read "LYNDA67," for the year she was born, but she only got to enjoy the car for two years: in 1986, after a night out, someone stole it from her apartment complex. She hadn't seen it since. Then a man – another Salinas resident – tried to register the car at the DMV this year. He said he bought it as a project car in 1991, yet the DMV couldn't find any record of it. The DMV office sent the case of the untraceable car to the California Highway Patrol, where Officer Christopher Menchen dug into the records, and his search paid off. The officer located Alsip's stolen record report from 1986 and connected the Mustang to it's registered owner in 1986, who was Alsip's mother. The CHP found the forest green Mustang in the man's garage, and they figure it's been there since 1991. After waiting through the still-ongoing three-month investigation, the CHP reunited Alsip – now a wife and a mother of two – with her car on December 22. It's undriveable, but her original vanity plate is back on and she plans to restore it. The video above has the story. News Source: USA Today, NBC Bay Area Government/Legal Ford Coupe Classics Videos California stolen car 1967 ford mustang

Autoblog Minute: 2015 SEMA Show recap

We take a trip to Las Vegas for a recap of the 2015 SEMA show, the trade show for automotive aftermarket professionals and enthusiasts. Autoblog's Eddie Sabatini reports on this edition of Autoblog Minute. Featuring commentary from Senior Editor Greg Migliore. Additionally, we've got our full roundup of SEMA Show coverage, below. Have a look through our collection of posts, and scroll down for the full Autoblog Minute transcript. Show full video transcript text [00:00:00] We take a trip to Las Vegas for a preview of SEMA, the trade show for automotive aftermarket professionals and enthusiasts. I'm Eddie Sabatini and this is your Autoblog Minute. Mazda, Ford, Chevy, Mopar, Roush, and Galpin are just a few of the industry names on hand at this premier tuner show. For a closer look at this year's action we go to Autoblog Senior editor, Greg Migliore: [00:00:30] - [00:01:00] [Greg Migliore Interview] For our full coverage of the 2015 SEMA Show head to Autoblog.com/sema. [00:01:30] For Autoblog I'm Eddie Sabatini. Autoblog Minute is a short-form video news series reporting on all things automotive. Each segment offers a quick and clear picture of what's happening in the automotive industry from the perspective of Autoblog's expert editorial staff, auto executives, and industry professionals. SEMA Show Chevrolet Ford Honda Concept Cars Autoblog Minute Videos Original Video SEMA 2015