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We need the sound of the Abarth 124 Spider in our lives

We've come to expect a certain sound to come from an Italian roadster, whether it's a Maserati, Ferrari, Lamborghini, or Pagani. But where those all boast eight, 10, or even 12 cylinders – naturally aspirated or otherwise – the comparatively humble little Fiat 124 Spider packs a turbo four. And that type of engine seldom offers the kind of sonorous exhaust note that the big boys can make. Fortunately the chianti-swilling grease monkeys at Officine Abarth are on the case. Fiat's performance brand revealed its take on the new Mazda-based roadster at the Geneva Motor Show a month ago, incorporating all manner of enhancements over the standard model. That includes a modest 10-horsepower boost over stock and a Record Monza exhaust. And as you can hear from this video, captured at a Ferrari event somewhere in Europe, it gives the new Scorpion roadster a real audible sting in its tail. Unfortunately the version we get Stateside – revealed as the Fiat 124 Spider Elaborazione Abarth at the New York Auto Show – lacks some its European counterpart's enhancements, including those extra 10 cavalli. The car in this video is Euro-spec, and Road & Track reports the US model will be "more refined" though still capture the Abarth spirit. Related Video:

Marchionne uses racial epithet to describe what must power future Alfa Romeo models

Sergio Marchionne and his Fiat empire have a lot riding on the US return of the Alfa Romeo brand. The endeavor has been in progress for what feels like a lifetime - certainly for as long as Fiat has had the Chrysler brand under its Italian wing.
It's not surprising that Fiat CEO Marchionne needs a perfect first Alfa to mark a return to America. And here's where things get dicey. Nobody would argue with Marchionne's insistence that Alfa Romeo's be powered by Italian engines - as Marchionne himself is quoted to have said at the 2013 Detroit Auto Show, "There are some things that are well done in Italy."
If not what he said, then, it's how he said it that has eyebrows raised. "I cannot come up with a schlock product, I just won't. I won't put an American engine into that car. With all due respect to my American friends, it needs to be a wop engine." Wait, what's that?

Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.