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Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well. In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots. In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN. The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower. The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Next-generation Fiat 500e EV will be all new at 2020 Geneva Motor Show

Fiat's electrified European future begins with the next-generation 500e coming to the 2020 Geneva Motor Show. Maintaining the overall proportions of the current car, everything under the skin will be new, starting with the EV platform. This is the same architecture that would propel a potential production version of the "Affordable But Cool" Centoventi concept that Fiat brought to this year's Geneva Motor Show. Fiat- Chrysler marketing boss Olivier Francois described the new 500e as, "A new 500, totally renewed. A new object. Totally electric. It's kind of an urban Tesla, with beautiful style. Italianess, dolce vita in an electric car. It's the polar opposite of Centoventi." We doubt the Centoventi concept's battery arrangement will debut in the 500e, but that would be cool. The show car's modular battery concept could run for 62 miles on its integrated unit, but more batteries could be added — including one under the seat — for 310 miles of range. Instead, we'd expect Fiat to shoot for something like the Peugeot e-208, which gets a WLTP-rated 211 miles of range. The Italian carmaker doesn't sell the 500e in Europe. Fiat's starting its electric push there with the new 500e because it wants to enter the market at the low end of pricing. That segment is also where the brand happens to be strongest; Autocar wrote that the 500 and Fiat Panda account for a third of the city car market. Since the new Fiat 500 arrived 12 years ago, more than 2 million have been sold in Europe alone. Although an Italian buyer can purchase a Fiat 500 Pop for 14,350 euros (about $16,300), Francois said the average transaction price is 24,000 euros ($27,250). The competition in the urban EV segment sells for around 32,000 euros, leaving Fiat room to make a digestible price jump from what buyers pay now for ICE versions. More competition is on the way, too, with Mini's electric Cooper coming this year, and Honda's rocking little Urban EV soon. Fiat takes an intermediate step later in 2019 when a 500 with a mild hybrid system goes on sale. That model employs a 12-volt belt-driven starter-generator. The current 500 with internal combustion will continue alongside the electric variant with stylistic and technical updates. The coming 500e platform, developed at FCA, is called the City Car powertrain.

This 6-wheel Fiat 500 C is way cooler than any 6x6 G-wagen

Now that seemingly everyone and their mom has a 4x4 pickup truck, some have turned to six-wheel beasts like the Mercedes G-wagen 6x6 in order to stand out. But with those trucks also fast becoming a cliche, we present this charming alternate take on the idea: this 1950 Fiat 500 C, a six-wheel truck that is guaranteed to be the only one of its kind parked outside of even the most painfully hip club in Miami. Although, when you have this truck, there's no need to go to any trendy watering hole — the party comes to you. You see, this Fiat was built as a mobile wine bar, selling red, white, vermouth, and Marsala in Italy (at what appear to be bargain prices). This Fiat plied its trade in the Italian province of Cuneo, which is roughly midway between Turin and Nice, France. The truck was converted in 1950 by Turin-based Ollearo Company. The body originally was metal but was changed to wood during a restoration carried out in the 1990s. Under the hood is a 16-horsepower 569cc 500B engine, and we're told it will need some recommissioning after longtime museum storage. That presents the perfect opportunity to add a supercharger, perhaps. Or drop in an LS1 V8. Your chance to grab this Fiat is coming March 25, when the rare truck will cross the auction block at the Aste Bolaffi Classic Motor Vehicles sale in Alessandra, Italy. La dolce vita, indeed.