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Fiat looks to retire 'Fix It Again, Tony' by knocking Honda

Ask Americans what Fiat stands for, and the odds are pretty low that you'll hear, "Fabbrica Italiana Automobili Torino" to be the answer. The more far likely response is "Fix It Again, Tony." The ignominious moniker comes from the brand's stint selling often unreliable models in the US in the '60s and '70s, and it remains in some minds today. However, Fiat thinks the time is right to challenge the old stereotype, and it's doing just that with a new commercial for the forthcoming 500X compact crossover, while taking some shots at Honda, as well. In the ad, a guy just wants his Civic repaired, but two heavily accented, Italian mechanics berate his Honda for not being sexy. The boss of the shop eventually promises, "We fix it," and the customer goes inside to enjoy an espresso. At no point is the infamous, "Fix it again, Tony," ever actually uttered, but it's strongly suggested with a sign for Tony's Fix It Shop prominently displayed in several shots. In an interview with Automotive News, Fiat global brand boss Olivier Francois explained the idea behind the commercial. It "features a skeleton in the closet, the elephant in the room. His name was Tony, and he had to go," Francois said to AN. The 500X goes on sale in the first half of 2015 in the US and shares a platform with the Jeep Renegade. The CUV is offered with either a 1.4-liter, turbocharged four-cylinder with 160 horsepower and 184 pound-feet of torque, or a 2.4-liter four-cylinder with 180 horsepower. The commercial certainly shows courage to take on the Fiat's old stereotype, but the brand has more to beat than just perception. The company came in dead last by a large margin in JD Power's 2014 Initial Quality Study, and it was also at the bottom of Consumer Reports' 2015 Predicted Reliability report. Scroll down to watch the ad for Fiat's attempt to challenge the legacy of Tony. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

New Fiat Chrysler CEO picks management team to tackle industry in flux

MILAN/DETROIT — Fiat Chrysler's new boss unveiled his management team on Monday, seeking to revive the automaker in Europe, forge ahead in North America and keep the group in contention in the industry's race to develop self-driving and electric cars. Mike Manley took over in July after long-time chief Sergio Marchionne fell ill and later died after succumbing to complications from surgery. British-born Manley has since pledged to carry through a strategy Marchionne outlined in June to keep FCA "strong and independent." "The next five years will continue to be extremely challenging for our industry, with tougher regulations, intense competition and probably slower industry growth around the world," Manley said in a letter to employees on Monday. "Nevertheless, with a laser focus on execution and a continued flexibility that allows us to adjust as circumstances change ... we have a clear line of sight to achieving our five-year ambitions." Manley appointed Pietro Gorlier, thus far chief operating officer of FCA's components business, as FCA's next European chief to tackle a region where profitability is below that of peers, many workers are stuck in furloughs and various plants run at below capacity. The carmaker's previous European chief Alfredo Altavilla left after FCA appointed Manley as Marchionne's successor. As head of the components unit, Gorlier has also led Magneti Marelli, the parts unit that FCA may either spin off or sell. He will be succeeded at Magneti Marelli by the parts maker's lighting division head Ermanno Ferrari. Japan's Calsonic Kansei has been in talks with FCA about buying the unit, sources familiar with the matter have said, but no binding agreement has been reached and the deal could still fall apart. Choosing an Italian as head of Europe might soothe some fears in Italy that FCA could weaken its link to Fiat's roots. In his last strategy unveiled in June, Marchionne vowed to convert Italian plants to churn out Alfa Romeos, Jeeps and Maseratis instead of less profitable mass market vehicles to preserve jobs and boost margins. Europe will also become a big part of the company's electrification drive. FCA will copy in Europe what worked in the United States, where it retooled plants to build pricier SUVs and trucks in a move since emulated by bigger rivals Ford and GM. Manley also named new managers to succeed him at Jeep and RAM, the two brands which have been driving profits in recent years and remain at the core of growth plans.

In the Fiat 500X, the little things leave big impressions

When it comes to evaluating cars, we at Autoblog strive to tell you about the important things like how well they handle, how fast they are, and how comfortably they ride. These are all key pieces in the good car puzzle. The thing is, some cars also have small, but endearing details that are glossed over because they won't make or break our opinions of the vehicles. But they're features that make us smile anyway, and our long-term 2016 Fiat 500X happens to have a couple of them. The other week I had the Italian crossover for a day, and when I took off for lunch, I found the first surprise between the front seats. Unlike some other automatic transmissions with manual shift gates, this one actually uses the proper, racing-style sequential layout: pull back to shift up, and push forward to shift down. Some car companies flip that pattern, which I can only assume makes more sense to people that don't think about shifting. The 500X's other little surprise came that night as I drove home, but to properly explain why I loved it, I have to first talk about a different car. I own a 1999 Mazda MX-5 Miata, and one of my favorite things about it is that I can cruise around with one hand on the steering wheel and my elbow resting on the window sill. It's the most chill driving position imaginable. Unfortunately, as beltlines have crept higher and higher, and doors have migrated farther from the edges of the seats, the opportunity to drive this way has effectively vanished. To my delight as I drove home in the 500X, I discovered the little crossover bucked the trend. I'm not sure how, but it has window sills that are prime elbow perches. Neither of these features change my overall opinion of the vehicle, but they're worth noting because Fiat didn't have to include either of them. It's just a mass-market crossover, so a racing-style shifter and a comfy window sill would probably go unnoticed by most buyers. Yet, despite those facts, some designers decided the car would be better with these details. For that reason, I'm happy to draw attention to these designers' extra effort, and I will appreciate it every time I'm behind the wheel of our 500X. Related Video: