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Fiat gives outgoing Ferrari chairman $35M severance package

Luca di Montezemolo may not have wanted to leave Ferrari this way, but don't feel too bad for the departing chairman, because he'll be hitting the ground with a golden parachute so big that he'll never have to work again.
According to the latest reports, Fiat will pay Montezemolo 26.95 million euros (nearly $35 million) in severance pay. A little more than half of that will be paid in a lump sum of 13.71 million euros ($17.7M, equivalent to five times his annual salary) on January 31, 2015, with the rest to be paid within the next 20 years.
The payment is contingent on Montezemolo not going to work for a competitor, so don't expect to see him replacing Stephan Winkelmann at Lamborghini or Wolfgang Dürheimer at Bugatti any time soon. At least not until March 2017. Of course with that much cash on hand, the 67-year-old marquis need never work again, but considering how busy he's used to keeping himself, we'd be surprised if he didn't pop up again somewhere.

Maserati looking to book 13,000 sales of new Quattroporte in 2013

Europe's continuing financial woe is forcing automakers to get creative, and while Fiat may be scaling back its volume vehicles, it's looking to ramp up production of the exclusive Maserati brand. Following the debut of a new Quattroporte sedan, Fiat wants to boost Maserati sales to 50,000 vehicles by 2015. Maserati may lose as much as €7 million ($9.05 million) this year, and Fiat is betting big on Chrysler platforms and dealers to turn that around.
Currently regarded as a low-volume boutique carmaker, Maserati sold just 6,159 units last year, and 4,700 units through three quarters of this year. For 2013, Fiat boss Sergio Marchionne is targeting 13,000 in sales of the redesigned Quattroporte alone. Fiat apparently wants the brand's low volume image to change, hoping to position it closer to BMW and Porsche in the market.
The recent unveiling of the new Quattroporte will be followed by more new vehicle launches, including a crossover utility called Levante, and a long-promised sub-Quattroporte sedan, called Ghibli. The latter will share certain components with the Chrysler 300 sedan in an effort to optimize production costs. The Ghibli will be positioned to take on the BMW 5 Series and Mercedes-Benz E-Class. It's all in an effort to turn the profit tide for Maserati and its parent company Fiat amidst European economic turmoil.

Free crypto! Fiat to reward New 500 drivers for eco-friendly motoring

While Mother Nature may thank you for environmentally friendly motoring, Fiat will pay you. That is, they will if you drive a new 500, the brand's EV minicar, which is gone from the U.S. market but has been updated and re-introduced as a pure-electric model in Europe. Fiat is teaming up with Kiri Technologies, described as a green-tech startup, for the program, which is called e-Mobility by Stellantis. The Fiat app tracks driver behavior, such as speed and distance, and uploads the information to the Kiri cloud. Kiri (the name comes from a tree that has an unusually voracious appetite for CO2) then converts that data into a score, and rewards drivers based on that score. The rewards come in the form of cryptocurrency. Not Bitcoin, unfortunately (though BTC's mining may or may not be environmentally problematic depending upon whom you ask), but KiriCoin. One KiriCoin is worth 2 Euro cents but. Drivers track the KiriCoin earnings and total via the Fiat app. Fiat says drivers can expect to earn about 1 KiriCoin per kilometer. The earnings can be spent in "a proprietary marketplace" (which makes Kiri sound more like a points program than an open-market cryptocurrency with wildly fluctuating values). Drivers who achieve the highest scores also may receive bonus offers from major retailers such as Amazon, Apple and Netflix. Factor out the flakiness of a startup cryptocurrency, and the idea of rewarding drivers for eco-conscious behavior has some merit. Of course, it raises privacy concerns — much like auto-insurance data trackers that monitor driver behavior with the promise of a potential discount on rates — but it could be a useful incentive on a strictly opt-in basis. With the base price of a Fiat New 500 approximately $42,000, drivers aren't going to put much of a dent in their monthly car payment with this program, but it never feels bad to earn a few perks along the way. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.