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FCA's new Heritage HUB showcases 250 rare Fiats, Lancias and Alfa Romeos

Fiat Chrysler Automobiles (FCA) has opened a new facility near Turin, Italy, dedicated to preserving and celebrating the company's Italian brands, as well as the historic cars each has created. It's bigger than the average Costco, and it houses more than 250 pieces of automotive art, some of which have never been publicly displayed. It's called the FCA Heritage HUB. The HUB building is itself a piece of history. FCA restored the old Officina 81 in Via Plava of the historic Mirafiori industrial district on the south side of Turin. At 161,459 sqare feet (the average Costco is 145,000 sq ft), it's a massive open space that allows for both business and pleasure. In the rafters, photos and text tell the timeline of Mirafiori, but the floor focuses on Fiat, Lancia, Abarth, and Alfa Romeo. Although part of the space is dedicated to the "Reloaded by Creators" vintage restoration sales department, the portion we're interested in is shown in the massive gallery above. FCA says it has more than 250 vehicles on display, and some have never been shown. The "central area," which explores cars from 1908 to 2008, is separated into eight themes, each of which has eight cars. The eight areas include Archistars, Concept and Personalized Cars, Eco and Sustainable, Epic Journeys, Records and Races, Small and Safe, Style Marks, and The Rally Era. Some of the cars featured at the new shop include the Lancia Lambda, the Fiat 500 Topolino A, the Fiat 130 Familiar, the Fiat X1/23, the Fiat Ecobasic, the Fiat Campagnola AR 51, the Fiat 1100 E, the Fiat 124S, the Lancia Delta HF Integral Group A, the Fiat S61, the Lancia Alfa Sport, the Lancia D50, the Lancia Beta Montecarlo Turbo, the Lancia LC2, the Lancia Augusta, the Lancia Ardea, the Fiat ESV 1500 and 2000, the Fiat Barchetta, the Lancia Aurelia B20, the Lancia Fulvia HF 1600, and the Lancia Stratos HF. Check out the gallery and below videos to see the full extent of what the HUB has to offer. Featured Gallery FCA Heritage Hub View 47 Photos News Source: FCA Alfa Romeo Fiat Lancia Automotive History Classics FCA fiat chrysler automobiles

Fiat and PSA predicted to be Europe's biggest losers in 2013

Industry observers are expecting Europe's new vehicle sales to fall to lows not seen in decades, with Fiat and PSA/Peugeot-Citroën sitting in the lead car of the plummeting coaster. Both of those automakers traditionally count on the southern part of the continent for sales, yet consumers in that region have slowed spending due to the financial crisis.
Compounding the problem for Fiat is a lack of new product, as CEO Sergio Marchionne has stalled development to conserve cash during the downturn. PSA has invested in new vehicles, but aggressive price wars have forced it to sell its product with steep discounts. Making matters even more difficult, both companies may have their credit ratings cut this year. That would raise borrowing costs and only deepen the wounds.
The news isn't just bad for Fiat and PSA. Analysts are predicting that volume automakers in Europe lost 8 billion euros (about $10.68 billion in today's rates) overall in 2012, and they won't break even until mid-decade.

Fiat 500X may get Abarth treatment

Nissan has Nismo and Mini has John Cooper Works versions of their sub-compact CUVs, so it's only natural that Fiat is playing around with the idea of an Abarth-badged 500X. That's the rationale behind a new report from Autocar, which claims the higher-output CUV is coming in 2017. It all comes down to growing the Abarth line. Autocar reports that Fiat is very keen on scorpion-badged models. Abarth brand chief Paolo Gagliardo told Automotive News Europe, "We want to keep growing and stabilize at a certain level." We already know that plan requires a 124 Abarth, but it seems impossible to accomplish without Abarth-izing the Fiat with the most mainstream appeal, the 500X. Increasing performance in the 500X shouldn't be a problem, although it won't be quite as easy here in the US. As AC explains, the Euro-market 500X's 1.4-liter, turbocharged four-cylinder only produces 138 horsepower, a figure that would likely be bumped up to 170 hp in an Abarth model. But that same engine makes 160 ponies in the US, and it already coexists with a 180-hp, 2.4-liter, naturally aspirated four-cylinder. That almost certainly means a US-market 500X Abarth will need much more than the 32-hp bump AC is forecasting. It's not just competition within the US-market 500X line, though. The new Abarth's chief rivals, the Juke Nismo RS and JCW Countryman both produce in excess of 200 hp. The idea of a 500X Abarth is appealing, but if Fiat expects the CUV to survive in North America – which AC expects to be Fiat's main market – it'll need to take a closer look at how much power is on offer. Related Video: