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Godzilla stops off for a little Italian in new Fiat ad

Fiat is really trying to push its five-door 500L, which has gotten off to a rather disappointing first year of sales. The Italian brand's first big-name effort involved rapper P. Diddy and a pair of very unfortunate desert pedestrians. Now, it's gone even bigger (quite literally), teaming up with everyone's favorite, city destroying, radiation-breathing green lizard monster - Godzilla.
Yes, the Japanese monster icon is getting rebooted in a new film starring Breaking Bad's Bryan Cranston, as well as Ken Watanabe and Elizabeth Olsen. With the iconic kaiju hitting US theaters on May 16, the release of the Fiat/Godzilla ad is well timed.
In the ad, Godzilla is doing what he does best, all while devouring standard-sized 500s in the same way that you or I might eat a few grapes. This is working out quite nicely, until the big lizard bites off more than he can chew with the 500L.

All Fiat 500 production moving to Poland by 2015?

With the next-generation Fiat 500 expected to debut in 2015 with more of a global presence, there is a growing possibility that production of the cute little hatchback will be consolidated to a single plant in Poland. According to Automotive News Europe, Fiat plans to end production of the 500 in Toluca, Mexico, which is expected to better fill Fiat's European production capacity, free up more North American capacity and create a single Fiat 500 design for all markets.
Currently, Fiat builds two similar but structurally different 500 models for Europe and North America, and assembling just one version at the Tychy, Poland would allow it to cut costs for development of the new car. This would also help fill some of the capacity void that Tychy has suffered in recent years, building just 300,000 units last year compared to more than double that in 2009. The report says that while Chrysler's North American production capacity is near its limit, Fiat's European plants will be used to meet increased demand before a new plant is built in North America. As for Toluca, there is no indication as to what vehicle Chrysler would replace the 500 with at this facility, which also builds the Dodge Journey.

2013 Fiat 500e looks loud, runs quietly

Somebody wanted it, so we all got it - the Fiat 500e, the electric city car packed with enough Earth-saving tech that CEO Sergio Marchionne quipped (admittedly, early last year) that each one built will cost Fiat $10,000. The good news is that it not only comes with tons of EV-only gadgets and features, it does a good job, to our eye, of flaunting its electric looks and it offers the kinds of personalization one would expect of a hatch in the 500 family.
The multi-contrast exterior is grouped into three color packages, including an e-Sport Package that pairs mean with green. The Interior can be had in either Nero or Steam, both coming with Electric Orange accents, and a seven-inch TFT screen with all kinds of electric-car-status details.
Juice comes courtesy of a 111-horsepower electric-drive motor with 147 pound-feet of torque, using a battery rated at 24 kWh. Range is estimated at "more than 80 miles" on the 15-inch Firehawk GT low-rolling resistance tires, but Fiat says stories of "greater than 100 miles" aren't uncommon. With our high-res gallery above, you don't have to go that far to check it out from every angle.