Fiat 500 Convertible on 2040-cars

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Chrysler highlights Mopar lineup for SEMA

SEMA is all about aftermarket parts, and in Auburn Hills that all comes down to one name: Mopar. After having previewed its lineup for this year's Vegas tuner expo earlier this month, Chrysler has now revealed what may not quite be its full dossier of modified show cars, but a good portion of them.
All told Mopar is preparing 20 vehicles for display at SEMA this year. Among them you'll find the Ram Sun Chaser, a 1500 Quad Cab show truck kitted out in two-tone orange and black paint, a roof rack for surfboards, onboard shower and convertible tailgate. The white Fiat 500L is called the Adventurer and is modified for a more rugged look that could hint at the upcoming crossover version. The Jeep Cherokee Trail Carver upgrades on the Trailhawk package with everything from roof basket to rock rails. To counterbalance the off-roaders, there's also a modified Chrysler 300S with a deep black paint job, special grille, Varvatos-edition wheels and more.
All four concepts details so far have Katzkin interiors as well, and there's also an unspecified Dodge Durango with a storm-trooper look in the gallery above. But for more details on what Mopar has installed on the Ram, 500L, Cherokee and 300, you'll want to delve into the press release below.

Only best-performing US Fiat dealers to get Alfa Romeo franchises

Alfa Romeo has been rumored to return to the US market so many times for so many years, it's hard to keep count. This time, though, Fiat Chrysler CEO Sergio Marchionne promises that it's for real. Alfa is scheduled to reappear in the States this summer with its 4C sports coupe as its introductory model. However, buyers won't be able to pop into just any Fiat showroom and leave with a 4C – it's planning to only sell Alfas at its best-performing dealers, according to The Detroit News. In fact, the first 4Cs sold here won't be sold at Fiat dealers at all. Instead the first shipment of cars in June will go to Maserati dealers, not unlike the handful of Alfa 8C Competizione coupe and convertible models that trickled in starting in 2008. According to Fiat Chrysler spokesperson Rick Deneau, the company is still deciding which Fiat retailers will participate in Alfa's reentry. Many of Fiat's US dealers are apparently not happy with the meritocracy approach. They built Fiat showrooms partially on the promise that Alfa would enter the US market in 2012, then 2013, and now later this year. Even worse for them, the prospects for more mainstream Alfa Romeo models in the US are still questionable. This isn't the first time that we've heard that Fiat plans to keep Alfa Romeo exclusive in the US. Still, Fiat only plans to export about a 1,000 4C sports coupes a year here. If Alfa wants to be a legitimate player in America and be a money-making concern globally, it will need far more sales than that. Featured Gallery 2015 Alfa Romeo 4C: First Drive View 57 Photos News Source: The Detroit NewsImage Credit: Copyright 2014 Matt Davis / AOL Earnings/Financials Marketing/Advertising Alfa Romeo Fiat Maserati Coupe Performance Sergio Marchionne alfa romeo 4c fiat dealers

Fiat 500 gets unique leather trim for charity auction

It may or may not be to everyone's liking, but the Fiat 500 definitely has a style all its own. This particular example, however, takes it even further. What you're looking at is the very first example of the freshly facelifted 500 to roll off the assembly line. But it's not just the serial number that makes it special. The convertible model is painted in Bossa Nova white with a red roof and the 1.2-liter four-cylinder engine with a modest 69 horsepower. What sets it apart, though, is the unique treatment applied by Stefano Conticelli. The Umbrian master craftsman has hand-applied honey-gold leather trim, but not inside where you'd expect it: the exterior has been decked out in the buttery-soft hides, including the wheel arches, along the quarter panel, on a stripe running down the flank nose, and around the head- and taillights. The leather trim is outlined with a blue stripe reminiscent of Riva yachts. The wing mirrors, meanwhile, have been done up in mahogany wood, and a picnic basket is affixed to the tailgate. The result, even more than a standard Cinquecento, may not be everyone's cup of espresso, but it's certainly unique – and from the photos, at least, looks rather finely crafted. The one-of-a-kind retro city car will be auctioned off in Monte Carlo at the I Defend Gala to raise funds for the Robert F. Kennedy Human Rights Europe organization. Related Video: A Fiat showcar for auction, for a noble cause The New 500 will be a leading light in Montecarlo at "I Defend Gala 2015", the first edition of the charity gala supporting the "Robert F. Kennedy Human Rights Europe" Foundation, which champions human rights. On 16 July, in Montecarlo, in the spectacular setting of the Riva Tunnel, the "I Defend Gala 2015" will take place: an evening devoted to defending the universal values of basic human rights, in aid of "Robert F. Kennedy Human Rights Europe". The organization's central priorities are focused on the power of the individual to generate change, and involve supporting defenders of human rights via strategic partnerships. FCA has long been committed to various urgent issues such as sustainable mobility and education, both of which it supports through numerous projects. At "I Defend Gala 2015" it will participate with its New 500: a global icon sold in over 100 countries, a perfect emblem for the worldwide corporate charisma of FCA, based on the harmonious collaboration and different nations and cultures.