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Fiat is hitting the reset button on the 500L Urbana

Fiat is refreshing something most people probably never even knew existed: the "Urbana" 500L. For 2019, the Urbana Edition offers a value-minded black-out appearance package in attempts to jazz up the less-than-jazzy XXL 500. Fiat first introduced the 500L Urbana Trekking style package in 2014 for the 2015 model year. Since its introduction, the included trimmings have slightly changed, but the idea remains the same: a style package that aggregates numerous add-ons for a discount price. On 2018 models, the $395 option offered 17-inch black wheels, a black roof, and black side mirrors. Now called the Urbana Edition, the package is still only available on the Trekking trim but now costs $595. It offers gloss black 17-inch wheels, Miron Black door handle accents, black side-body trim, black fog lamps, black side mirrors, and blacked-out fascias. The Urbana Edition is available in black Bronzo Metallizato, Bianco, Grigio Scuro, Verde Bosco, and a contrasting black roof remains optional. Inside, Fiat only added minor changes. Black leather seats have contrasting copper stitching, and the dashboard features a copper 500 logo to signify the special edition. The updated 2019 Fiat 500L Urbana Edition will be available starting this spring.

Fiat Chrysler, GM are trying 7-year 0% loans, online buying to lift plunging sales

With auto showrooms shut during the coronavirus pandemic, Fiat Chrysler and General Motors moved to reboot demand with seven-year, no-interest loans and programs allowing customers to buy vehicles online. Fiat Chrysler Automobiles' new "Drive Forward" marketing program includes online shopping tools that will for the first time allow U.S. customers to complete the purchase of a vehicle through an FCA dealer without setting foot in a dealership, a company spokesman said. The move toward online sales and home delivery breaks with a long U.S. auto sector tradition of manufacturers giving franchised dealers control of sales to consumers. Dealers have fought Tesla 's efforts to sell vehicles directly to consumers through its website. GM and Fiat Chrysler's promotions of extended, no-interest loans — made less costly by the Federal Reserve's recent interest rate cuts — echo the "Keep America Rolling" sales push GM launched to jump start a paralyzed consumer market after the Sept. 11, 2001, attacks. But the pandemic has been pulling auto retailing into the digital age, with dealerships shuttered across the country and sales likely to take a further beating in April as social distancing guidelines remain in place.   Related: Auto sales drop in March as coronavirus hits demand, output   FCA shares were down 4.9% to $6.84 in afternoon trading in New York after the company posted a 10% drop in first-quarter U.S. auto sales, as the pandemic hurt demand and halted production from mid-March. The company, however, did not break out sales by month. General Motors reported its first-quarter sales fell 7% because of significant declines in March, and said customers can use its existing "Shop.Click.Drive." program to find, purchase and arrange for home delivery of a vehicle. A GM spokeswoman said across the Chevrolet, Buick, GMC and Cadillac brands the automaker has seen two to four times greater online site visits and sales leads than before the pandemic. Hyundai said earlier that its U.S. sales fell 43% in March due to the pandemic. "It goes without saying that the entire world is facing a tremendous challenge that is having a significant impact on business and our normal way of life," Randy Parker, vice president for sales at Hyundai Motor America, said in a statement. Toyota said its sales were down nearly 37% in March and 8.8% for the quarter. Nissan reported a 27% drop in first-quarter sales.

Fiat jokes 124 Spider as effective as Viagra

Fiat has released a follow up to its innuendo-laden 500X ad from last year. But rather than a crossover, um, reacting to a certain little blue pill, the company's new 124 Spider is the pill. Now, Road and Track readers might remember seeing something about this video. It originally aired as part of the 124 Spider's debut footage from the 2015 Los Angeles Auto Show. At the time, it wasn't supposed to become a commercial – it was just a riff on a cheeky spot meant to sell CUVs. This new commercial is identical to the original footage shown in LA. Using the same old Italian couple as the previous spot, this new ad features an Italian man run out of his Viagra, and run off to get more. As it turns out, he just didn't need it. That's about all you need to know, really. So check out the ad up top.