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Ferrari, Fiat, McLaren, Nissan join coronavirus ventilator efforts

Siare Engineering, Italy's largest manufacturer of hospital ventilators, has turned to Italian automakers Ferrari and Fiat to investigate the possibility that the automakers might help produce more of the live-saving machines that are urgently needed to fight the coronavirus pandemic. The Italian government has asked Siare to increase ventilator production from 160 per month to 500 as the country's death toll has surpassed 3,400 and is climbing rapidly.  "We're talking to Fiat Chrysler, Ferrari and Marelli to try to understand if they can lend us a hand in this process for the electronics part," Gianluca Preziosa, Siare's chief executive said in an interview quoted by Reuters, adding that the car companies' expertise in electronics and pneumatics could make them ideal partners. Preziosa said that another advantage of partnering with carmakers was their purchasing power, making them more likely to obtain parts that his small firm was struggling to secure amid coronavirus-related disruption to global supply chains. A spokesman for Exor, parent of both FCA and Ferrari, said that meetings with Siare had taken place on Thursday to study the feasibility of the idea and that a decision was expected in the coming hours. Two main options were being considered: either to help Siare engineer a capacity increase at its plant, with the support of technicians provided by FCA and Ferrari, or outsource production of ventilator parts to the carmakers' facilities. A source familiar with the matter told Reuters that Ferrari would be ready to start manufacturing ventilator parts in its famous Maranello headquarters, which lies close to the Siare factory, but that the luxury carmaker had yet to make a final decision. Automakers worldwide are being drafted for ventilator duty. In addition to Ford and GM making plans with the U.S. government; British Prime Minister Boris Johnson reaching out to Ford, Honda and Rolls-Royce; and an Elon Musk tweeted offer to build ventilators "if there is a shortage," other automakers and aerospace companies are joining in. In Europe, three groups have formed. Meggitt, which builds components including oxygen systems for civil aerospace and military fighter programs, is leading one consortium alongside engineers GKN, Thales and Renishaw. The other two teams are being led by carmakers McLaren, which is looking at how to design a simple version of a ventilator, and Nissan, which is working with others to support existing ventilator producers.

P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

Fiat celebrates 30 years of Panda 4x4 with Antartica edition [w/poll]

Typically, 4x4s are rather large affairs, but the Fiat Panda stands resolutely against the trend. And what's more, it's done just that for 30 years now, over the course of which Fiat has rolled out three successive generations and sold over 400,000 examples of the little off-roader that could. So to celebrate three decades of the Panda 4x4, Fiat is rolling out this special edition.
Called the Fiat Panda 4x4 Antartica, it's set to debut next week at the Frankfurt Motor Show alongside a new Black Code trim for the Freemont (known to us as the Dodge Journey) and an anniversary edition Abarth 595. Fiat has based this special edition on the Panda 4x4 Rock and upgraded it with two-tone paint, 15-inch diamond-finish alloys, orange trim, fog lights, tinted glass and special badging. Inside, it's got gray and orange upholstery, and European buyers can order it up with either the 85-horsepower 900cc TwinAir engine or the 75hp 1.3-liter diesel.
A limited run will reach European showrooms by the end of the year. But we wonder... should Fiat consider bringing the Panda Stateside to share floor space with the diminutive 500? Have your say in our informal poll below, and feel free to read through the press release, too.