2014 Fiat 500l Trekking on 2040-cars

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Fiat takes Tipo name out of mothballs for new sedan

Fiat has announced that it is bringing the Tipo name back. The nameplate, which was last used two decades ago, is set to be applied this time to a new four-door sedan. It will be available across Europe, Africa, and the Middle East – but looks unlikely to be offered alongside the 500 family here in America. Unlike many European sedans in its class, the Tipo has been designed from the get-go with a three-box shape, rather than as a hatchback adapted to carry a trunk. The result, Fiat says, is a more harmonious form than some of its targeted competitors. It will be offered with a choice of four engines – two burning gasoline and two diesel – producing between 95 and 120 horsepower, driving through either an automatic or manual transmission. The design was previewed in concept form as the Aegea Project at the Istanbul Motor Show this past May. We knew at the time that it would likely adopt a different name for production, and now that name has been confirmed. It will not only be assembled in Turkey – where Fiat carries out much of its manufacturing – but also had the bulk of its development work carried out there as well. The last time the Tipo name was used was between 1988 and 1995 for a small, boxy hatchback designed by Ercole Spada. That Tipo was eventually succeeded by the Bravo and Brava, which were ultimately replaced by the Stilo – only to be replaced by another Bravo hatchback in 2007. And now, of course, it's a Tipo again – progress. Related Video: Great anticipation for Fiat's new Compact Sedan: TIPO is its name Expectation for the name of Fiat's new Compact Sedan was high and the wait is now over. A name steeped in history for the new three-box sedan which was revealed in May at the Istanbul Motor Show as the first chapter of the 'Fiat AEgea' Project. Sales of the car will start in Italy in December and be gradually extended to the other EMEA region countries. TIPO: this will be the name sported on the livery of the new Compact Sedan in all EMEA region countries except for Turkey, where the project name turned out to be so successful that it was decided to keep it for the car as well. The symbolic name has been used by Fiat since its earliest days and is now making a comeback on a global model designed to tackle the challenges of the future.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

Work at a Chrysler dealership, get free college education

The cost of a college education in the US can put a student tens (hundreds, in some cases) of thousands of dollars into debt. FCA US wants to give its dealership employees a leg up, though, and the automaker is now offering a completely free education to them through a partnership with Strayer University. The workers can take any of the college's classes online or on campus through program called Degrees@Work. Currently, the offer is only available to employees Chrysler, Jeep, Dodge, Ram and Fiat dealers in the automaker's Southeast region, which includes Florida, Georgia, South Carolina, North Carolina, Alabama and Tennessee. However, a national expansion will happen before the end of the year, Strayer spokesperson Cristina Henley tells Autoblog. The program will cover all of the students' expenses, including their books, according to Henley. FCA US sees this partnership as a way to improve the talent of its workforce, retain employees longer and possibly attract people wanting to take advantage of this free education. "Many of our dealers have expressed concern over the availability of talent to fill open positions due to business growth and turnover in their stores, especially in metro markets," Al Gardner, the company's Head of Dealer Network Development, said in the Degrees@Work announcement. Strayer has about 40 programs available, including in business administration, accounting, marketing, and more, and the university offers associate's, bachelor's, and master's degrees. It will also give FCA US employees credit for their work experience to get them a diploma even more quickly. FCA US Dealers to Offer Employees No-Cost, No-Debt College Education FCA US teams with Strayer University to develop first-of-its-kind dealer program Degrees@Work program open to all employees of participating dealerships Employees can earn no-cost, no-debt degree through Strayer University All Chrysler, Jeep®, Dodge, Ram and FIAT dealerships may participate First phase of program rollout begins with dealers in the FCA US Southeast Business Center National rollout expected later this year May 4, 2015 , Auburn Hills, Mich. - Employees of Chrysler, Jeep®, Dodge, Ram and FIAT dealerships will have the unique opportunity to earn a no-cost, no-debt college degree through Strayer University's Degrees@Work program, developed in collaboration with FCA US LLC. FCA US is the only company in the automotive industry to offer the program.