2013 Fiat 500 Sport Turbo on 2040-cars

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Fiat opens doors at Abarth factory on Google Street View

Google Street View has emerged as a great tool for checking out locations along your driving route, and even scoping out places you don't have a chance to go yourself. And that includes some great automotive installations. The online tool has taken us inside museums, race tracks and factories around the world, but while it has not to date allowed us virtual access to a European automotive factory, Fiat is out to correct that wrong by letting the Street View team inside Officine Abarth.
The new Abarth Virtual Tour allows online visitors to see the complex in Turin where it makes its hot hatches, including the lifts where the mechanics go to work, the paint spray booth, and a variety of technical workshops, as well as a display of historic Abarth models, a 360-degree view inside and out of the extreme Abarth 695 Biposto and even inside a reproduction of founder Karl Abarth's office. Scope it out for a visit inside Italy's premiere hot hatch studio.

The Fiat 500 Cult celebrates the little car's success with a new top model

The Fiat 500 has proved to be a huge success since first being introduced in 2007. In that time, Fiat claims that it has sold over 1.2 million units worldwide. For the 2014 model, the Italians are celebrating with a new top-spec version called the 500 Cult at the Geneva Motor Show, but it likely will be limited to the European market.
The Cult is available as both a hatchback and convertible and each receive their own, unique color. The coupe is available in a light mint green called Lattementa Green that recalls the 500s from the 1960s, and the convertible is offered in Three-layer White. Both models get gloss black trim around the taillights, and the bumperettes and tailgate handles are finished in chrome. Buyers can choose between black or chrome trim for the door mirrors, both presenting a very retro look.
Inside, the Cult gets standard leather and a dashboard painted the same color as the body. A new 7-inch TFT display sits in the middle of the instrument cluster, which manages the media player, telephone, trip computer and displays warning messages. Automatic climate control and rear parking sensors are standard, and coupes get a sunroof.

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.