2013 Fiat 500 Pop Hatchback 2-door 1.4l, 6-speed Automatic, Bluetooth on 2040-cars

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1950s car ads are timeless

Usually around the Super Bowl a few great car commercials show up, but for the most part auto ads today pale in comparison to the '1950s and '60s. In an era with a truly viable magazine industry, automakers would take out gorgeous full-page spreads to get the word out about their wares. It was also a time when imports were just hitting the US, and there was a boom in sports cars. Car and Driver has gone for a dig into its advertising archives from when the book was known as Sports Cars Illustrated for a truly great viewing experience. You can imagine a young Don Draper mulling over the copy for these ads, but some of it is laughably quaint today. For example, there's a great image of a driver whipping an Austin-Healey 100 around a track. The italicized red text proudly proclaims, "From 0 to 60 MPH in 10.5 seconds." One of the beautiful parts about these advertisements is that you seldom see photos of the cars. Instead, there are often detailed drawings that slightly distort the vehicles' lines. With this approach, the Porsche 356 ends up looking far more curvaceous than in real life. Plus, the front end of the Chrysler 300 looks large enough to land a helicopter on. The whole thing is worth scrolling through. There are some fascinating glimpses into auto history like an ad for Abarth exhausts before the brand was just known for tuning Fiats. Related Video: News Source: Car and DriverImage Credit: GM Heritage Center Marketing/Advertising Read This Chrysler Fiat Porsche Performance Classics porsche 356 abarth

2016 Fiat 500X First Drive [w/videos]

Fiat's return to the US market four years ago is already cooling off. Neither the Lilliputian 500 or its larger sibling, the 500L, have caught on with mainstream customers. Both were designed years ago for European roads, which are tight and crowded. That's the antithesis of America's driving ethos. Fiat knows this, and its answer is the 2016 500X. It lays the brand's curvy design over a crossover-style package with available all-wheel-drive. There's more room for cargo to suit our national preference for extra space. The 500X still has Italian charm, but it feels more at home on US roads than other Fiats. Put simply, the 500X isn't a transplant, it's made for American buyers (even if it's assembled in Italy, alongside the Jeep Renegade). We were skeptical that the 500X could turn around Fiat's fortunes, but this cute crossover had a way of winning us over. Maybe it was the bright arancio paint (Italian for "orange") of our test car, the most expressive of the 12 exterior hues. Even in the shadowy indoor setting where our test drive begins, in Culver City, CA, this car stands out. In stark contrast, the black and grey interior is subdued and tasteful. Out test car is a Trekking model, the middle of five trim levels, fitted with the optional 2.4-liter engine. This naturally aspirated four-cylinder is a 'free' upgrade from the standard 1.4-liter turbo, but mandates the addition of a nine-speed automatic transmission for $1,500. Taking off through morning traffic, we head for the Santa Monica Freeway. At the entrance we're pitted against an older Toyota Camry in an on-ramp drag race. We lay on the throttle to put the Tigershark engine's 180 horsepower and 175 pound-feet of torque into full use, and leave the Camry in the dust. As we head north toward Malibu, we can already tell that the 500X feels like a different kind of Fiat, more substantial. It fills the lane. There's an upright driving position, and we feel confident cruising along at 70 miles per hour. Okay, so the 500X can handle an interstate, but what about an open road? We make our way to the Pacific Coast Highway, California's State Route 1, a logical place to test Fiat's claim of being more in step with American buyers. There are stoplights. People wander across the street towards the beach. Cars pass us and we pass them. Subtract the ocean air and surfers, and this road is what a lot of US motorists deal with every day. The 500X is all up for it.

FCA plotting larger Jeep Renegade, Fiat 500XL

The joint development of the new Jeep Renegade and Fiat 500X goes to show what the combined efforts of the Fiat Chrysler Automobiles group can yield. But don't expect the Italian-American automaker to stop there. According to Autocar, the company is planning to base another pair of larger SUVs on the same platform. The Jeep version would take the place of the previous Compass and Patriot, slotting in between the Renegade and Cherokee. Meanwhile, the Fiat version would further bolster the Cinquecento lineup to sit alongside the 500 hatchback, 500L minivan and 500X crossover. Details remain few and far between at the moment, but they wouldn't be the extent of the growth plans for either brand. Jeep is reportedly zeroing in on a decision on the long-rumored sub-Renegade model, while also preparing to expand up-market with the return of the Grand Wagoneer. Fiat is reportedly abandoning the prospect of offering a full model line as it once did. While the 500 range will continue to form a vital part of the brand's business, it's also tipped to be going after the no-frills, bare-bones market dominated by Renault's Dacia brand. To that end, it would seek to build upon the Panda by offering a larger, but still low-cost hatchback to rival the Ford Focus and VW Golf, and succeed the discontinued Fiat Bravo, but based on the 500L's platform and built in Turkey to keep costs down. This second pillar of the Fiat brand wouldn't likely be offered in the US, however, where we'd expect the 500 line to continue representing the Italian automaker. Related Video: