2013 Fiat 500 2dr Hb Abarth 1.4l Turbo Tom Tom Navi Bluetooth Sunroof Fog Lights on 2040-cars

Auto blog

Fiat GIF-based ads make our heads spin

Take a good, long look at the image above. Don't worry, it's completely real; you're not hallucinating. Would you believe that's an actual screencap from an actual ad commissioned by Fiat that's airing on actual television? Believe it.
The commercials started as a series of animated GIFs from The Richards Group for Fiat's Tumblr page, according to Adweek. Chrysler's Chief Marketing Officer reportedly liked them enough that he had them cut into ads for TV. The result is a combination of Internet meme heaven that includes the above horse mask and "Deal with it," animation, experimental filmmaking, cats, a person in a bunny suit twerking on a Fiat 500 and more general bizarreness.
Whatever your opinion on them, you have to admit that the advertising is certainly attention grabbing. Imagine looking up at the TV form your tablet to catch a glimpse of this weirdness. If you don't like them, Fiat is even giving people the chance to do a better job. Its Tumblr is open to submissions of new GIFs, which could lead to some very inappropriate and potentially hilarious results given the way that the Internet often works.

2016 Fiat 500X configurator is live, $20,000* to start

Fresh off an entertaining commercial during the 2015 Super Bowl, Fiat has unleashed the configurator for its all-new 500X CUV. And like its brother, the Jeep Renegade, the 500X starts cheap, but can get expensive in a hurry. Prices for the base 500X start at an even $20,000, not counting a $900 destination charge. That'll get you the front-drive-only, base-level Pop trim, with a 1.4-liter, turbocharged four-cylinder, six-speed manual transmission, 16-inch steelies with wheel covers, a four-speaker stereo and unlike its Jeep-branded sibling, standard air conditioning. Next up is the $22,300 Easy, and its standard nine-speed automatic transmission and 2.4-liter four-cylinder. 17-inch wheels come standard, as does a 5.0-inch touchscreen infotainment system with six-speaker stereo and Bluetooth connectivity, a Dynamic Selector Traction Control system, cruise control and remote start. For those that want to butch up the 500X's cutesy interior, the $23,100 Trekking trim adds a more aggressive front fascia with integrated fog lights and brawny 17-inch wheels. In the cabin, "premium" cloth seats replace the standard thrones. The luxurious Lounge trim starts at $24,850 and adds a 6.5-inch touchscreen with navigation, standard heated and powered cloth seats, optional leather seats, a heated steering wheel, an auto-dimming rear-view mirror, a 3.5-inch color display in the instrument cluster, a rear-view camera and four different interior color options. At the very tip-top of the range, we have the Trekking Plus, starting at a lofty $28,100. Adding basically everything from the Lounge trim with the aesthetics of the Trekking, if you really want the best 500X available, this is your CUV. This was the priciest model we could configure, hitting $33,500 with all-wheel drive, the $2,600 Trekking Plus Collection 2 (forward collision warning, auto high beams, lane departure warning and a dual-pane sunroof) and the stylish, $1,000 Giallo Tristrato paint. The prices listed above are for front-wheel drive only – adding all-wheel drive bumps up the 500X's price by $1,900. Beyond that, there are a plethora of option packages available on everything from the Easy to the Trekking Plus, meaning you'll be able to drive your out-the-door price beyond even what's listed here. These packages, like on the Renegade, will add everything from luxury features, like a heated steering wheel/seats and a panoramic sunroof, to safety items, like blind-spot monitoring and a rear-view camera.

Fiat 500 commercial expanded into 'Sexy People' music video

The last time we wrote about the Fiat USA commercial Immigrants, it was to question whether the ad provided our first glimpse of the 500T. That was a year ago, but Fiat isn't finished utilizing that commercial theme. The song in the one-minute commercial was Sexy People (All Around the World) by Italian songstress Arianna, and the Immigrant commercial has been lengthened and turned into a music video for the song as Arianna prepares that track and more for her first studio album.
The tune features Pit Bull and the clip is like a hip-hop video meets The Little Mermaid. Well, until Charlie Sheen shows up. That's when it starts Winning, and you can enjoy it all in the video below, along with the original ad from Fiat.