2012 Fiat 500 Yellow 12k Glass Roof Auto on 2040-cars

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Fiat trademarks '124', '124 Spider'

On December 18 Fiat submitted two trademark applications to the US Patent Trade Office, one for "Fiat 124," the other for "Fiat 124 Spider." AutoGuide suspects these are the names that will be applied to the Fiat version of the 2016 Mazda MX-5 Miata. The new Miata was at one time going to provide a new roadster platform for Alfa Romeo. Then Fiat Chrysler CEO Sergio Marchionne said that Alfas had to be built in Italy, which, in terms of production ease, put the kibosh on using the Mazda platform. That led to the expectation that the vehicle would move to another brand in the Fiat stable, and recently Alfa Romeo CEO Harald Wester told Car that "The Far East import will probably find a new home with Fiat-Abarth." This would be a redux of the 124 name, last used from 1966 to 1974 on a dowdy but much praised sedan, and from 1966 to 1985 on a convertible known as the 124 Sport Spider (pictured). Having trademarked both names - assuming the company uses them - hardtop and convertible versions of a new 124 are expected, but we're unsure about a variant with four doors.

Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

This airship-engined 1905 Fiat has 3,000 lb-ft of torque

Mike Vardy's 1905 Fiat may be over a hundred years old, but it can hit 127 miles per hour thanks to a massive Isotta Fraschini engine from a World War I airship. It makes just 250 horsepower, but Vardy figures it has 3,000 pound-feet of torque. With such a prodigious amount of twist, this beast can spin the skinny rear tires with absolutely no problem. Vardy claims that a set of rubber can last him just 6 minutes, although it's hard to tell if he's joking. Vardy doesn't baby this massive Fiat, though. Watch the video to see him hanging the tail out and smoking those flimsy tires.