2012 Fiat 500 Lounge Convertible on 2040-cars

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Fiat 500L ad gets saucy with Paul Revere

At new vehicle first drives, there's a pretty set series of events before an automaker throws you the keys to their new baby. Predictably, there's a design presentation, a mechanical deep dive, and increasingly, an infotainment system walkthrough. Less known but just as common, however, are the marketing presentations, wherein execs talk about target customers and periodically show print and video 'creative' for their campaigns. Usually, we assembled media dutifully watch, nod and smile when shown commercials, but that's about it. Laugher - let alone universal gales of the stuff - is rare. But that's exactly what Fiat got when it showed us this not-yet-approved ad for its new 500L.
This minute-long Italian Invasion spot has gone on to hit television screens already, largely in a less-effective 30-second form, but we like this full-length director's cut best. It riffs off the historical vibe of some of Chrysler's best efforts over the last few years (the Dodge Challenger Freedom spot comes to mind) with a humorous and sexy play on the Paul Revere "The British Are Coming!" folk tale. If you haven't seen it already (it's just now going viral), scroll down to check it out. And if you already have, well, it's still worth a second look.

Fiat Chrysler posts $690M Q1 loss

If there is one thing that should be remembered when looking at quarterly and annual earnings, it's that the headline numbers rarely tell the whole story when it comes to an automaker's health. Chrysler's first-quarter earnings are just such an example.
Yes, the Auburn Hills-based manufacturer lost $690 million, which is quite a large sum of money. The reasons for the loss, according to Chrysler, were "Unfavorable infrequent items," which includes a $504 million payment to rid itself of the debts it took on for prepaying the UAW's VEBA healthcare trust. Chrysler was also hit with a $672 million charge to the UAW, which was part of a deal that allowed Fiat to purchase the remaining shares of Chrysler owned by the VEBA.
Ignoring those one-time deals, the first quarter was quite a successful one for Chrysler. It would have made $486 million if you erased the merger costs, which would have been a year-over-year increase of $320 million. Even more promising is the fact that Chrysler snagged the largest increase in market share of any automaker during Q1 at 1.1 percent, bringing its overall share to 12.7 percent of the US market. Chrysler saw a 30-percent improvement in sales of trucks and SUVs, along with an 11-percent increase in year-over-year sales and a 23-percent increase in revenue, to $19 billion.

Abarth 595 50th Anniversary Edition is a birthday present worth waiting for [w/video]

Props must be paid to the people at Abarth, who could've celebrated the 50th anniversary of the 595 - the model that put this performance brand on the map back in the 1960s - with a special edition appearance package and called it a day. But no, that's not how Abarth does things. Instead, it is producing 299 units of this 595 50th Anniversary Edition model that debuted at the Frankfurt Motor Show this week, and it's received much more than a new suit for its big 5-0 celebration.
In addition to the matte white finish and historical livery that reinterprets the original car's look, this progeny of the original 595 also receives a substantial bump in power - an increase of 20 horsepower over the standard 500 Abarth for a new total of 180. The upgraded engine is paired with an "Abarth Competizione" transmission, and the sizzling hatchback rides on 17-inch alloy wheels that hide larger Brembo brakes sized 12 inches in diameter. Not that the standard 500 Abarth sounds wimpy (quite the contrary, actually), but the 595 receives a new "Record Monza" variable back-pressure dual-mode exhaust for an even more stirring soundtrack above 3,000 rpm. The interior, meanwhile, is adorned with red leather seats featuring white inserts and red stitching, and a black leather steering wheel with red inserts, as well as its own assortment of historical logos.
The 595 50th Anniversary Edition will be available to order on September 15th, though we expect the entire lot to go quickly and haven't been told yet if any are earmarked for sale in the US. Our fingers are crossed.