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Street Glory Mappers turning cars into dynamic billboards like this

A French marketing firm with the impenetrable name of Street Glory Mappers is literally turning cars into billboards. Of course, we've all seen vehicles painted up for promotional use, but this company is taking that concept even further by including video.
Street Glory Mappers equips the vehicles with a large video screen behind the windshield to play whatever is being advertised. According to the company's promo, it may even be possibly to sync up the vehicle's lights with the show, as well. The firm claims that it's a great form of temporary, mobile marketing because the car can arrive at the location, play the video and then go away when the prospective audience leaves.
While it doesn't necessarily seem any more effective than other forms of advertising, the firm's idea is at least unobtrusive. After all, it's easier to ignore a stationary car than a person handing out flyers. However, vehicle flashing its lights and playing video could certainly distract other drivers.

Fiat 500X may get Abarth treatment

Nissan has Nismo and Mini has John Cooper Works versions of their sub-compact CUVs, so it's only natural that Fiat is playing around with the idea of an Abarth-badged 500X. That's the rationale behind a new report from Autocar, which claims the higher-output CUV is coming in 2017. It all comes down to growing the Abarth line. Autocar reports that Fiat is very keen on scorpion-badged models. Abarth brand chief Paolo Gagliardo told Automotive News Europe, "We want to keep growing and stabilize at a certain level." We already know that plan requires a 124 Abarth, but it seems impossible to accomplish without Abarth-izing the Fiat with the most mainstream appeal, the 500X. Increasing performance in the 500X shouldn't be a problem, although it won't be quite as easy here in the US. As AC explains, the Euro-market 500X's 1.4-liter, turbocharged four-cylinder only produces 138 horsepower, a figure that would likely be bumped up to 170 hp in an Abarth model. But that same engine makes 160 ponies in the US, and it already coexists with a 180-hp, 2.4-liter, naturally aspirated four-cylinder. That almost certainly means a US-market 500X Abarth will need much more than the 32-hp bump AC is forecasting. It's not just competition within the US-market 500X line, though. The new Abarth's chief rivals, the Juke Nismo RS and JCW Countryman both produce in excess of 200 hp. The idea of a 500X Abarth is appealing, but if Fiat expects the CUV to survive in North America – which AC expects to be Fiat's main market – it'll need to take a closer look at how much power is on offer. Related Video:

Fiat 124 Coupe could join Spider line next year

While Mazda's content to tease coupe lovers with the last-gen MX-5 Power Retractable Hardtop and the upcoming RF, the company is loath to offer a version of its lovable roadster with a permanent hardtop. But Fiat isn't so fickle. According to Autocar, the Italian brand could unveil a proper hardtop Fiata as early as next year. Likely called the 124 Coupe – duh – Autocar reports the addition of a fixed roof will spice up the current Spider. But what kind of spice is more difficult to predict. AC reports that FCA could stay the course, offering the new hardtop with the same powertrain lineup as the Spider – 138 horsepower in the UK and 160 hp (164 hp in Abarth trim) in the US – or drive the 1.4-liter turbocharged four-cylinder higher. As for how the car will look, Autocar points to the handsome 124 Abarth Rally Concept from the 2016 Geneva Motor Show. Don't expect integrated rally lights or a standard yellow-on-red paint scheme, but the new model will likely borrow that concept's roofline – more notchback than the MX-5 RF's fastback-like look. That'd fit with the 124 Coupe's ancestors, which wore a traditional notchback roofline. Fiat offered a 124 hardtop between 1967 and 1975, giving a new hardtop Fiata much more historical precedence than a comparable MX-5. AC reports the new 124 Coupe will likely carry a 10-percent premium across the pond, with a similar increase in the US. But predicting the impact of that price hike is a little bit trickier than multiplying the 124 Spider's price by 1.1, since we don't know what trims the Coupe will come in. The Abarth is likely a shoe-in, starting around $31,000. If, and it's a big if, Fiat sells a 124 Coupe Classica, expect a $27,500 starting price, while a hardtop Lusso would be a smidge over $30,000. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.