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Maserati Levante production starting next year, Alfieri could come within 28 months

Maserati is on a roll. The new Ghibli and Quattroporte have been huge successes, and it unveiled the gorgeous Alfieri concept (pictured above) at the 2014 Geneva Motor Show. The next step for the brand is getting the Levante crossover into production.
"We are getting Mirafiori ready for production [of the Levante]. The first bodies are expected for 2015," said Fiat CEO Sergio Marchionne to Reuters in Geneva. He also said that there isn't much keeping the Alfieri off the streets. "The platforms and motors are there. Technically, production could start in 24-28 months," he said. However, Marchionne refused to say whether the company would actually give the concept a green light to be built.
Fiat hopes to be profitable again by 2016, and while its acquisition of Chrysler is certainly going to help, rejuvenating Alfa Romeo and Maserati are also a major part of the plan. In 2013, the Italian luxury brand saw sales more than double to 15,400 vehicles. Maser is still far away from its goal of selling 50,000 units by 2015, but it's quite a start. Fiat bought Maserati in 1993, but business went through a decade or more of doldrums and falling sales. It appears that the century-old brand is finally finding a path forward with some gorgeous new cars.

Is the Fiat 500L the new, smaller swagger wagon?

Toyota tried to make family hauler commercials cool with its "Swagger Wagon" spot for the Sienna minivan back in 2010, but now Fiat looks to have created the unrated version of Toyota's idea with a web ad for its new Fiat 500L called "The Motherhood." Trying to cater to the 500L's target demographic, no punches are pulled as this blonde British mom attempts to describe all the joys of family raising.
We're not going to spoil anything for you here, but if you're hoping for useful information about the larger 500L, then this commercial isn't for you. If you're looking for an entertaining way to kill a few minutes, then check the (now viral) video out by scrolling below. With more double entendres than you'll know what do with, though, we have to warn you that this video's language might be a little unsafe for conservative workplaces.

Marchionne may stay with FCA until 2020

We might get to see Sergio Marchionne and his vast array of sweaters in the auto industry for even longer than expected. The FCA CEO suggested last year that he would retire from the automaker when its current five-year plan was complete in 2018. Now, he has tentatively extended that point out to at least 2020. "I can do this for another five years if you push me, right? Beyond that, I ain't gonna do it, and I don't want to," he said to Automotive News. That would give Marchionne a 16-year career at the top from joining Fiat in 2004 to possibly leaving FCA in 2020. Although, take the CEO's statement with a grain of salt because he has made multiple statements about the timing for his retirement. In 2012, Marchionne said he would only remain in charge until 2015, which is, well, now. Those five years might also go quite quickly because Marchionne is a busy guy with the Ferrari IPO, the attempted merger with General Motors, implementing FCA's five-year plan, and many other projects. He's already considering the next CEO, though. "My purpose in life is to find the Kuniskises of the world, the Manleys, the Biglands, the Palmers," Marchionne said to Automotive News, referencing the heads at Dodge, Jeep, FCA North America, and the company's chief financial officer, respectively. "I told them, 'One of you is going to do what I do one day. I don't know who that is, but one of you is going to do it.'" News Source: Automotive News - sub. req.Image Credit: Paul Sancya / AP Photo Chrysler Dodge Fiat Jeep Sergio Marchionne FCA fca us Mike Manley reid bigland tim kuniskis