1970 Fiat 500 on 2040-cars

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P. Diddy hosting Fiat 500L desert party

Fiat didn't run an advertisement during this year's Super Bowl. We've no idea why, though, because based on this recently released 60-second spot, the Italian brand probably could have done quite well during the big game.
The spot, called Mirage, stars Sean "Diddy" Combs (who happens to be the ex of former Fiat spokesperson Jennifer Lopez) and a pair of very unfortunate pedestrians. Wandering through the desert, the two are confronted by what they think are mirages before stumbling into a giant party hosted by the Grammy Award-winning rapper. It's a humorous spot, highlighting a product that Fiat really needs to succeed, the new 500L.
The Super Bowl-worthy ad is part of a larger campaign that will hopefully help distinguish the four-door L model from its smaller, two-door counterpart. "Too many people discover the 500L through the 500. That's what we have to solve for here," Jason Stoicevich, head of Fiat's brand in North America, told Automotive News. "It's awareness. We know it, we understand it and we had to find a creative way to deal with it."

FCA and UAW deal could mean huge production shakeups

The big labor contract between Fiat Chrysler Automobiles and the United Auto Workers is likely to lead to some very serious production shakeups across the company's North American manufacturing operations. That's according to a new report from Automotive News, which details the sweeping changes at no fewer than five production facilities in Michigan, Illinois, Ohio, Mexico, and Poland. So without further ado, here's what's going where, presented in easy to digest bullet form. Ram 1500 production would move from Warren, MI to Sterling Heights, MI Warren, MI would be retooled for unibody production and would handle the Jeep Grand Wagoneer and could potentially build Grand Cherokees to ease the strain on Detroit's Jefferson North factory Chrysler 200 production would move from Sterling Heights, MI to Toluca, Mexico Dodge Dart production would move from Belvidere, IL to Toluca, Mexic Fiat 500 production, which is currently handled by Toluca, would be concentrated in Poland, where the Euro-spec Cinquecento is built Jeep Cherokee production would move from Toledo, OH to Belvidere, IL to make room for Wrangler and Wrangler Pickup production Like we said, those are some big changes. But, as FCA CEO Sergio Marchionne said in an earlier interview with Automotive News, this kind of shakeup would make a lot of sense. In that August interview the exec said that automakers moved truck production to Mexico because they were "threatened" by the UAW. "The only thing [the UAW] want is to move the truck back. Which is right. If you move the truck back here, which is [the UAW's] domain, [and move] all the cars that we get killed on somewhere else, we could actually make sense of this bloody industry and actually increase the number of people employed in this country and really share wealth because we are making money," Marchionne told AN. News Source: Automotive News - sub. req.Image Credit: Bill Pugliano / Getty Images Plants/Manufacturing UAW/Unions Chrysler Dodge Fiat Jeep RAM Sergio Marchionne FCA toluca warren sterling heights

Junkyard Gems: 1959 Oldsmobile Super 88 Fiesta and 1971 Fiat 850 Spider

It's 1971. You're a young professional with a starter home in the suburbs, a beautiful wife, two kids, and a dog. Of course, you also have a station wagon; a 1959 Oldsmobile Super 88 Fiesta. It's not the newest car on the block, but it was an unbeatable deal. You're quickly moving up the corporate ladder, so you decide you've rightfully earned a fun little convertible to commute in. $2,200 and change gets you into a brand-new Fiat 850 Spider. It's no powerhouse, but it's considerably more affordable than an Alfa Romeo Spider and it's pretty good on gas, to boot. It's also tiny; The Italian roadster looks like a Matchbox car next to 4,600 pounds of burly, V8-powered Detroit iron. Your next-door neighbor jokes the 850 could fit in the Super 88's trunk by simply folding down the rear seats, and she's probably right. For those of us who weren't around 50 years ago, a junkyard in the heart of the Rockies has recreated the picture-perfect American driveway of the 1970s. It's a mind-blowing reminder of just how small Fiats used to be, and just how massive American wagons once were. While the 850 was green when it set sail for the United States, the Oldsmobile is still wearing its original two-tone paint job – or what's left of it. It must have been quite a looker when it was new, and every single slat on the lane-wide grille was as shiny as the finest silverware in the White House. Today, both cars are worse for the wear. There's rust on virtually every body panel, the glass is either broken or missing, and the upholstery is as dry as washed-up seaweed on a hot summer day. There's no obvious accident damage, and both cars are relatively complete, so it's not too far-fetched to assume they were brought to the yard as beaters that were lingering at the bottom of their depreciation curve. Related Video: Featured Gallery Fiat 850 and Oldsmobile 88 View 12 Photos Fiat Classics