1969 Fiat 500 on 2040-cars

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Fiat's billboard helps drivers parallel park

In some vehicles with bad visibility out the back and no rear sensors for help, parallel parking can get a little difficult. For drivers at one particular parking spot in Germany, though, it could hardly be easier. Fiat and advertising agency Leo Burnett Germany created an interactive billboard where a variety of characters assist drivers in parking. Ultrasonic sensors that are attached to the other vehicles in the surrounding parking spots are the key to this novel idea. They monitor how close a driver's car is getting, and the character on the screen shows how much room is left before crashing. For some added visual interest, the helpers change each time, including a woman in a Playboy bunny outfit, an old man, a little girl, and others. The stunt looks quite inventive in this video and is meant to promote Fiat's Park Assist feature.

2014 Fiat 500L now comes with a complimentary Italian family

Fiat's marketing machine has invaded Funny or Die, and the resulting web commercial is both entertaining and weird. Watch one couple buy the "most stylish" and "roomiest" car they've ever had, thinking they'd be able to transport golf bags and art supplies (and 32 basketballs?) only to have the roomy-for-a-Cinquecento back seat filled with a complimentary Italian family. In real life, we can't see this being a good thing; not only do they take up space, but their added weight most certainly would hurt gas mileage and performance.
But in commercial land, it comes off as funny, and Fiat does prove that the 2014 500L is roomy enough for five people (including the driver), if not golf bags, art supplies and 32 basketballs. Scroll down to watch amusing Internet short below.

2017 Fiat 124 Spider Elaborazione Abarth is lacking its sting

After seeing the 2017 Fiat 124 Spider Elaborazione Abarth at the New York Auto Show, we're starting to understand the convertible is essentially Fiat's take on the 2016 Mazda MX-5 Miata Club trim. Thing is, the Abarth name is synonymous with big performance out of tiny engines, and that's exactly what the latest Fiat 124 Abarth gets in Europe. We want it here, too. Despite the scorpion badge on the fender, this model makes the same 160 horsepower and 184 pound-feet as the standard 124 Spider. By way of comparison, the 1.4-liter turbocharged four-cylinder makes 170 horsepower in Europe. Customers here can choose between a six-speed manual or automatic to route power to the rear wheels through a limited slip differential. The Elaborazione Abarth isn't completely without improvements, though. The droptop gets a stiffer suspension with Bilstein shocks, and a Sport Mode button adds an extra edge when drivers want it. Brembo four-piston calipers are optional, and the US model keeps the European Abarth's retro touches like the black hood. Unfortunately, Abarth's performance legacy holds the Elaborazione Abarth back, rather than helping it. The Mazda MX-5 Miata Club gets most of the same upgrades, including a limited-slip differential, Bilstein shocks, and optional Brembo brakes. However, the Miata's sporty trim is easy to accept because it's just part of the regular lineup; Mazda doesn't attach a brand name with racing history to the sharper model. In contrast, the scorpion badge on this 124 Spider makes the convertible hard to accept as a real Abarth. Related Video: