1989 Ferrari Testarossa Base Coupe 2-door 4.9l on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Ferrari Enzo successor caught testing again

Although we're still not really sure what Ferrari plans to call its long-awaited successor to the Enzo, we're certain that this is going to be one mean car. We've heard that it will be called the F150, F150 Italia and even the F70 over the last year and a half. Regardless of its name, this guppy-faced prototype you see above is Ferrari's answer to the McLaren P1 and Porsche 918 Spyder with a rumored 900-horsepower hybrid powertrain.
Since the last time we saw this car testing, the only difference appears to be that the exhaust outlets now may be closer to production form, with dual pipes on each side sitting up higher in the fascia. Aside from that, these shots are much clearer and at a better angle allowing us to get an idea of what the final product might look like. We do see some of this car's details such as the headlight placement and shape similar to the 458 Italia and the massive brakes with drilled carbon ceramic rotors.
No word as to when we might see the production version of the car, but Ferrari did tease a couple photos of it last month and is much further along than spy shots we saw less than a year ago.

LaFerrari Spider among Maranello's future product plans

Niche though its products may be, Ferrari typically rolls out a new model every year. 2009, for example, saw the introduction of the California. In 2010 came the 458 Italia, followed by the 458 Spider in 2011. In 2012 we greeted the FF, and in 2013 both the F12 Berlinetta and 458 Speciale. This year the hyper-exotic LaFerrari was joined by the California T, and you can bet that Maranello will keep up that pace by rolling out new versions of and replacements for each of these models in succession.
Among the plans which Car and Driver reports Ferrari has afoot will be an open-top LaFerrari Spider - something which the Prancing Horse marque hasn't done at the top of its range since the F50, which came exclusively with a removable hardtop. The 6.3-liter hybrid V12 will likely carry over unchanged, as will most of the other parameters, but for the joy of experiencing 1,000 horsepower with the wind in your hair - and the exclusivity of being one of the just 50 owners - we're told to expect a price tag roughly double that of the existing $1.35 million coupe.
Of course, Ferrari has more plans than simply chopping the roof off its hybrid hypercar. In Geneva next March, the House that Enzo Built is tipped to introduce a Modificato version of the 458 with a twin-turbo V8 producing around 670 horsepower - over one hundred horses more than in the new California T. A refresh for the all-wheel-drive FF is also said to be underway for 2016, when it will receive a less awkward roofline and the possible addition of a V8 base version alongside the V12 that will remain naturally aspirated. As it will in the updated F12 due the following year.