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Ferrari celebrates 10 million Facebook fans, animates Montezemolo

Kia has 2.1 million fans on Facebook, though we'd wager that far more people worldwide own Kias than are fans of the Korean automaker's page. On the other hand, Ferrari, whose owners number just a lucky few, has a legion of fans counted in the millions. In fact, the Facebook page for the Italian automaker just surpassed 10 million Likes.
To celebrate this social media milestone, Ferrari has put together this cute little video below, featuring chairman Luca di Montezemolo, as well as a few other animated guest appearances.
For comparison's sake, major corporations like Pepsi have 9.1 million fans, Kohl's has 9.7 million fans, and Wal-Mart has 25+ million fans. For a car company that sells a few thousand units a year, 10+ million upstretched thumbs is quite the following.

Ferrari officially files SEC paperwork to register future IPO

Late last year FCA announced plans to spin off Ferrari into a separate company, and after a long wait that process has finally become official. The Prancing Horse has now filed the necessary prospectus and other documents with the Securities and Exchange Commission to hold an initial public offering on The New York Stock Exchange. The paperwork doesn't mention a specific date for the Italian sportscar maker's IPO, but it's expected sometime in October. At this point, the documents also don't include some other vital data about the IPO. Ferrari lists neither the number of shares being offered nor their price. The company also doesn't have a stock symbol yet. UBS, BofA Merrill Lynch and Santander are acting as joint book runners for the deal. As part of the IPO, FCA initially intends to sell 10 percent of Ferrari's shares on the stock market. Another 10 percent of the company still belongs to Piero Ferrari. FCA is holding onto the remaining 80 percent in the short term for financial reasons but intends to distribute them to shareholders in early 2016. After the spin-off, about 24 percent of Ferrari would be owned by Exor, 10 percent by Piero Ferrari, and 66 percent by public shareholders, according to the SEC documents. FCA boss Sergio Marchionne believes that Ferrari could be worth over $11 billion. Although, his estimate might be slightly high. According to Reuters, Wall Street is actually putting the value somewhere between $5.5 billion and $11 billion. If you're thinking about investing in the company or just want to read the nitty-gritty about the brand's financial health, the entire SEC filing can be read here. Ferrari Files for Initial Public Offering LONDON, July 23, 2015 /PRNewswire/ -- Fiat Chrysler Automobiles N.V. ("FCA") announced today that its subsidiary, New Business Netherlands N.V. (to be renamed Ferrari N.V.), has filed a registration statement on Form F-1 with the U.S. Securities and Exchange Commission ("SEC") for a proposed initial public offering of common shares currently held by FCA. The number of common shares to be offered and the price range for the proposed offering have not yet been determined, although the proposed offering is not expected to exceed 10% of the outstanding common shares. In connection with the initial public offering, Ferrari intends to apply to list its common shares on the New York Stock Exchange.

EVO dubs Ferrari 458 Speciale its Car of the Year

While some publications are concerned with finding the best car or truck for the average buyer and slapping a ribbon on it, or (in our case) identifying the best new automotive technology of the year, across the pond our compatriots at Evo are more single-minded in their approach. Every year, the British car mag awards its Car of the Year to its top new performance automobile on the market. And this year, they've picked the Ferrari 458 Speciale. The stripped-out supercar from Maranello beat out some heady competition. Second place went to the Jaguar F-Type R, followed by the Porsche Cayman GTS, VW Golf R, Renaultsport Megane 275 Trophy-R, BMW i8, McLaren 650S Spider, Aston Martin Vanquish, BMW M3 and, last but not least, the Audi S1. It was only the second time a Ferrari won the eCOTY award, after the 599 GTB Fiorano took top honors in 2006. Precedent suggests the magazine typically hands the award to a version of the Porsche 911 – like the GT3 that won last year, preceded by other Elfens in 2011, 2010, 2007, 2004, 2003, 2000, 1999 and 1998 (when the award was inaugurated). Why is the latest 458 derivative so... Speciale? Watch this video to find out.