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Marchionne wants Maserati to be FCA's new Ferrari

Fiat Chrysler Automobiles is gearing up to spin Ferrari, its most profitable brand, off into another company, and float its stock on the open market. That means it's going to need another profit-driver to generate income for the rest of the group. And according to its chief executive Sergio Marchionne, that mantle will soon be picked up by Maserati. FCA is betting big on Maserati, which has long stood as a niche marque with a limited array of models and low sales numbers. In addition to the recently introduced Ghibli and Quattroporte sedans – now crucially offered with diesels and all-wheel drive – Maserati is preparing to roll out the Levante crossover that promises to do for the Modenese marque what the Cayenne did for Porsche. Due in part to the success of its first crossover, Porsche turned itself from a niche sports car manufacturer into an immensely profitable automaker that was (nearly) capable of buying out the entire Volkswagen Group. Maserati's resurgence is part of a two-pronged assault FCA is plotting against its German rivals. Maserati will be charged with taking on the higher end of the Mercedes, BMW, and Audi ranges (from the E-Class, 5 Series and A6 upwards). Meanwhile, Alfa Romeo will go after the lower end of the luxury spectrum with the new Giulia (aimed at the C-Class, 3 Series and A4) and other models to follow. FCA aims to turn Maserati and Alfa Romeo (along with Jeep) into global brands, broadening the narrow geographical appeal they have held until now. In order to generate enough profit to support the rest of the group as Ferrari has, Maserati will need to find a way to increase its profit margins. Bloomberg reports that Ferraris command a 13-percent profit margin, and while the ten percent that Maseratis list for is still triple that of the FCA average, slow sales are forcing some dealers to offer deep incentives that cut significantly into that margin. Related Video:

Ferrari slated to reveal revised FF on Lake Como next month

Ferrari is reportedly gearing up to present a new version of the FF. Initially introduced in 2011, Maranello's all-wheel-drive shooting brake is now the oldest model in the lineup. But it won't be for much longer. The Italian automaker reportedly sent out a notice to select customers recently, inviting them to the debut of a V12 grand tourer with 2+2 seating. While it didn't explicitly name the model, those parameters could only apply to the FF. The reveal is slated to take place on February 15 at Villa Erba, the estate neighboring Villa d'Este on Lake Como that also hosts part of the Concorso d'Eleganza each year. That event is not slated to take place until May, but Ferrari is apparently renting it out for the event. Expect the updated FF to make its public debut at the Geneva Motor Show the following month. We predict revised styling to the front and rear fascias and new head- and taillights more in keeping with the company's newer models. The 6.3-liter V12 will likely carry over, but where the current model packs 651 horsepower, the revised version could step up to around 700 to bridge the gap to the more potent F12 Berlinetta with its 730 hp – or 769 in the F12 TdF. Don't expect any turbochargers – at least not on the V12 – as Ferrari doesn't plan on applying them to its 12-cylinder models. A hybrid version could be in the cards. Rumors have also suggested that a lower-priced V8 version could be offered as well, though that could end up encroaching too closely on the California's territory. One way or another, the part-time all-wheel drive system is likely to stay – as will the four-seat layout. Plus, a more tapered roofline could help the revised FF cut a more elegant silhouette. Related Video: Featured Gallery 2013 Ferrari FF: Review View 35 Photos News Source: Motor AuthorityImage Credit: Copyright 2016 Drew Phillips / AOL Geneva Motor Show Ferrari Coupe Hatchback Wagon Supercars ferrari ff

Barrett-Jackson 2014: Michael Schumacher's 1998 Ferrari F300 earns round of applause, $1.7M bid [w/video]

There isn't much in the world that can aurally match the screeching wail of a Formula 1 car at redline. We obviously can't say whether or not the showmanship of starting this 1998 Ferrari F300 in front of the assembled masses at Barrett-Jackson and slowly taking it up to its 18,000-rpm redline had any effect on bidders, but it did, at the very least, result in a round of applause.
This '98 Ferrari F300 was driven 38 times by Michael Schumacher, and there was another round of applause for the driver, who's currently in a medically induced coma and listed in stable condition after a skiing accident. This particular example is number three of nine total built for the '98 season. Power comes from a 3.0-liter V10 engine producing 805 horsepower at 17,500 rpm.
After it was all said and done, bidding ended at $1.7 million (plus another 10 percent in fees). Check out our live images from the auction floor above, and scroll down below for a spine-tinglingly loud auction video and to read its official description.