1988 Ferrari Testarossa One Owner. Original on 2040-cars

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Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Top Gear teases Porsche 918 vs McLaren P1 vs LaFerrari showdown

It's the comparison test we've been waiting over a year to come together: the hybrid hypercar showdown of the century between the McLaren P1, Porsche 918 Spyder and Ferrari LaFerrari. They've each got hybrid powertrains pairing eight or more cylinders with an electric motor to drive around 900 horsepower through seven-speed dual-clutch transmissions. They come from exotic automakers with rich racing pedigrees, and each costs around a million bucks. Leave it to the guys from Top Gear, then, to finally put it together. The story adorns the cover of this month's issue of Top Gear magazine, which arranged the showdown – not the television program that started it all. Fortunately, they didn't miss the opportunity to capture the action on video, which will be available to iPad subscribers – but whether you've got access or not, you can catch a short clip of the seven-figure hybrid hypercars right here. News Source: Top Gear via YouTube Ferrari McLaren Porsche Hybrid Supercars Videos porsche 918 spyder mclaren p1 ferrari laferrari

Ferrari LaFerrari supercar to spawn Maserati LaMaserati?

CAR reports Maserati may benefit from the introduction of Enzo-succeeding Ferrari LaFerrari (shown below). According to unnamed parties, Maserati is keen to create a successor for the MC12 (above) based on the bones of the new Ferrari.
Details are about as scarce as they come, but CAR reckons Maserati has a few options when it comes to building its own supercar. Those include using the suspension, chassis and electrical systems of the Ferrari but with a unique carbon fiber body and without the LaFerrari's hybrid system. The new take on the MC12 could use a detuned version of the 6.3-liter V12 from the LaFerrari or stick a quad-turbo 3.8-liter V8 behind the front seats.
The latter option could see the next MC12 yield up to 900 horsepower, putting it within reach of its cousin as well as hardware like the McLaren P1. Of course, all of this - including our fanciful name in the headline - is just speculation for the time being. CAR says that if the machine makes its way to production, it would could cost well over $1.3 million.