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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

What new F12 has Ferrari got in store for Frankfurt?

Ferrari is widely expected to be preparing a new version of the F12 Berlinetta to unveil at the upcoming Frankfurt Motor Show. Assuming the anticipation doesn't prove futile, the question at this point is what that new variant will look like. At present, we're looking at two possibilities. One prospect would see the Prancing Horse marque present an updated version of the F12 to replace the existing model – much like the 488 GTB is replacing the 458 Italia, the California T replaced the previous California, or (perhaps more poignantly) the 575M supplanted the 550 Maranello. Ferrari has, after all, undertaken a pattern of updating its core models half-way through their eight-year life-cycles. The F12 was introduced in 2012, so a refresh for 2016 would be right on schedule. The other possibility, as Autocar asserts (and as we reported last month), would be to introduce a more potent model to slot in above (and alongside) the current F12. That would follow the pattern established by its predecessor, which yielded the hardcore 599 GTO to slot in above the 599 GTB Fiorano. Those latter three letters would be a more likely choice for the performance-focused F12 than the Speciale name that Autocar proposes and which was already used on the ultimate version of the naturally aspirated 458. Either way, we'll likely be looking at more power and less weight. The F12's 6.3-liter V12 currently produces 730 horsepower, and speculation has placed the new version's output anywhere between 760 and 800 hp. In any event, output will likely be enough to steal bragging rights away from the Lamborghini Aventador SV and its 740 horses. Just what form the revised engine will take remains a big question mark, but don't expect it to go turbo like the aforementioned 488 GTB and California T. Ferrari is anticipated to keep forced induction for its eight-cylinder models, and go with a hybrid boost for the twelves. The enhanced F12, then, could adopt an electrically boosted V12 like the one found in LaFerrari, or it could continue on unassisted for another four years until the model line is replaced entirely. One way or another, we're less than two months until showtime, so we'll find out soon enough.

Race Recap: Monaco Grand Prix makes the kettle boil [spoilers]

It's not hard to believe that 80 percent of the action at the Monaco Formula One Grand Prix happened didn't have to do with straight-up racing. Mercedes AMG Petronas wasn't expected to maintain its obscene advantage over the field with Monaco being a short track that rewards corner speed over top speed, but they still ruled two of the three Free Practice sessions.
Off the track, Mercedes driver Lewis Hamilton said he thought it should be easier to beat his teammate and that he was hungrier than his teammate. Then came qualifying and Mirabeau, when Nico Rosberg had set the pole lap in the dying moments of Q3, and as the final few drivers tried to best it on their last chance - including Hamilton, who said he was on the lap that would have got him pole position - Rosberg overcooked it into Mirabeau and brought out a local yellow, killing everyone's chance to better his time. Although the sun was shining in Monaco, the paddock got cold as ice; Rosberg and Hamilton didn't look at one another, speak to one another or touch one another. Rosberg said, "It was an honest mistake." After the race, a disbelieving Hamilton said to the press, "I wish you could have seen the data."
They still lined up first on the grid, though, Rosberg ahead of Hamilton, followed by Daniel Ricciardo and Sebastian Vettel for Infiniti Red Bull Racing, Fernando Alonso and Kimi Räikkönen for Ferrari, Jean-Eric Vergne in the first Toro Rosso and Daniel Kvyat in the second in ninth, split by McLaren rookie Kevin Magnussen in eighth, and Sergio Perez in the Force India in tenth.