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Ferrari production to increase under Marchionne
Sun, 14 Sep 2014The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.
Ferrari LaFerrari is so nice, we say it twice [w/poll]
Tue, 05 Mar 2013Forget about the F70, the F150 and the F150th Italia - this is the Ferrari LaFerrari. Earlier this morning we got our first official look at the successor to the Enzo throne, but now we bring you live shots of the LaFerrari straight from the Geneva Motor Show floor.
There is nothing about this car that isn't impressive - from its 949-horsepower hybrid powertrain returning breakneck acceleration to the aggressively curvaceous body creating a new evolution of design for the storied automaker. The best part of the LaFerrari's design is that there is no single focal point, but one of the more interesting elements of the car is its canopy-like cover protecting the occupants. Every detail of the car has been perfectly sculpted into the carbon fiber body creating an appearance that is probably only outdone by the car's overall performance, which Ferrari promises will include a top speed more than 217 miles per hour and a 0-62 mph time of under three seconds. Ferrari says the LaFerrari will be its fastest street car ever.
While it's hard to make criticisms about of the LaFerrari, there will undoubtedly be many regarding the car's name, but with a design and performance numbers like this, we're sure this car could've been called the Ferrari LaBradoodle and all 499 examples of the hybrid supercar would've been snatched up just the same. After checking out the details posted in a press release below, let us know if you think the Ferrari LaFerrari is a worthy successor to past Maranello supercars like the F40, F50 and Enzo.
Scuderia Ferrari displaces relatives of missing passengers at Malaysian hotel
Sun, 23 Mar 2014The action and glamor of a Formula One race coming to town is usually more than enough to shine an international spotlight on a host country, but Malaysia has made headlines recently for another reason entirely. That, of course, would be the disappearance of Malaysian Airlines flight 370. But with the two events coming together, something's going to have to give, and unfortunately in this case, it's the grieving families of the flight's passengers.
The clash came to a head when the Scuderia Ferrari came to town to set up for next weekend's race. Team members were booked to stay at the Cyberview Hotel in the capital of Kuala Lumpur, arrangements which F1 chief Bernie Ecclestone points out were likely to have been made long ago. The trouble is that over a dozen relatives of MH370 passengers who had come in from China were still staying at that hotel while awaiting word on their loved ones' fates, and with the hotel apparently filling up fast ahead of the grand prix weekend, those family members were forced to leave.
Just where they've gone, we don't know, but while the development may not look good for Ferrari or for F1, it strikes us as one of those unfortunate situations where no one is really to blame. The race has been booked for months, the team likely made their reservations long before the flight went missing, the hotel is obliged to honor the reservations and the grieving families need somewhere to stay. The tendency to point fingers often prevails, but in this situation we're afraid no one is to blame but the circumstances. That, and the still as-yet unknown cause of the flight's mysterious disappearance.