2022 Ferrari Sf90 Stradale on 2040-cars

Auto blog

Ferrari F12 races Air Malta A320 jet

Air Malta recently worked up a little stunt that pitted an Airbus A320 against a Ferrari F12 Berlinetta in a drag race to raise funds for charity. It's easy to forget just how quick something the size of a jetliner can be, but watching the video below shows us just where the big passenger aircraft stands when it comes to sprinting down a runway. We won't spoil the clip for you, you'll just have to check out the showdown below.
Air Malta says it raised over 178,820 euro with the stunt, which is around $230,000. That's despite the fact that intermittent rain showers kept crowds away. Formula One racer Lewis Hamilton even stopped by to say "Hi" to the crowds. He wasn't piloting the F12, however. Check out the video below for yourself.

2012 Brazilian Grand Prix: The circle is complete, and what a circle it's been [spoilers]

The track between the lakes, the Circuit d'Interlagos in Sao Paulo, Brazil, yet again served up a fitting finale to the Formula One season. There were all kinds of ways for the two Driver's Championship contenders - Sebastian Vettel in the Red Bull and Fernando Alonso in the Ferrari - to win and lose during the 71 laps of the Brazilian Grand Prix, and that was before the rain, before the yellow flags and safety car periods, and before the accidents.
The World Championship lead swapped hands at least three times during the race. By the end of Lap One, in fact, it was a fair question if either driver would have hands, or a car, steady enough to hold it...

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding