2023 Ferrari Sf90 Spider on 2040-cars

Auto blog

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Race Recap: Monaco Grand Prix makes the kettle boil [spoilers]

It's not hard to believe that 80 percent of the action at the Monaco Formula One Grand Prix happened didn't have to do with straight-up racing. Mercedes AMG Petronas wasn't expected to maintain its obscene advantage over the field with Monaco being a short track that rewards corner speed over top speed, but they still ruled two of the three Free Practice sessions.
Off the track, Mercedes driver Lewis Hamilton said he thought it should be easier to beat his teammate and that he was hungrier than his teammate. Then came qualifying and Mirabeau, when Nico Rosberg had set the pole lap in the dying moments of Q3, and as the final few drivers tried to best it on their last chance - including Hamilton, who said he was on the lap that would have got him pole position - Rosberg overcooked it into Mirabeau and brought out a local yellow, killing everyone's chance to better his time. Although the sun was shining in Monaco, the paddock got cold as ice; Rosberg and Hamilton didn't look at one another, speak to one another or touch one another. Rosberg said, "It was an honest mistake." After the race, a disbelieving Hamilton said to the press, "I wish you could have seen the data."
They still lined up first on the grid, though, Rosberg ahead of Hamilton, followed by Daniel Ricciardo and Sebastian Vettel for Infiniti Red Bull Racing, Fernando Alonso and Kimi Räikkönen for Ferrari, Jean-Eric Vergne in the first Toro Rosso and Daniel Kvyat in the second in ninth, split by McLaren rookie Kevin Magnussen in eighth, and Sergio Perez in the Force India in tenth.

What next for Stefano Domenicali?

Ferrari is a team that's used to being on top. It does, after all, have more world championships to its name - 15 drivers' titles and 16 constructors' - than any other team in the history of Formula One racing. But despite having some of the best drivers and resources at its disposal, it hasn't won a championship in over five years. Someone had to take the blame for that, and that someone turned out to be Stefano Domenicali.
The team principal who took over after Jean Todt stepped back to focus first on the running of the entire company and then the FIA, Domenicali has presided over the driest spell in the team's history since Michael Schumacher and Ross Brawn arrived in the late 90s to bring Ferrari back to its winning form. Whether that ultimately proves to have been Domenicali's fault or not, the buck stopped on his desk and he resigned a couple of weeks ago, making way for Ferrari's North American chief Marco Mattiacci to take the reins. At least for now, anyway, as rumors circulate of a longer-term solution that could bring Ross Brawn back into the fold following his recent departure from Mercedes.
The big question now, however, is what Domenicali will do next. The latest intel suggests that he could leave four wheels behind but stay in the field of competitive sports to coach an Italian basketball team. The rumors are fueled by reports that Domenicali has been in touch with Giovanni Petrucci, head of the Federazione Italiana Pallacanestro - Italy's national basketball federation. The organization runs two professional basketball leagues within Italy as well as its national team that's won eight international championships, two gold, four silver and four bronze medals in the European league and two silver medals in the Olympics.