2023 Ferrari Roma on 2040-cars

Auto blog

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.

Watch the Ferrari LaFerrari get put through its paces by Top Gear and Evo

Do you know what today is? Well, besides being the anniversary of the signing of the Louisiana Purchase (thanks France!), Consumer Protection Day in Thailand and Michael Waltrip's birthday, April 30 marks the expiration of the first of two embargoes on the Ferrari LaFerrari.
That means you're probably going to see quite a bit on Ferrari's hypercar in the coming days. One of the first things we've stumbled across is this video from our friends at Top Gear. Now, this isn't Jeremy, James and Richard playing with the ultra-powerful hybrid (although it's probably only a matter of time before the LaFerrari arrives at Dunsfold), it's the TG magazine crew. It's best to think of the Top Gear video as an appetizer, though.
The main course comes from Evo, which has a far lengthier and more detailed spot, running a full 10 minutes of fun. Dickie Meaden samples the 900-plus-horsepower monster on both the Italian roads and the Fiorano test track. We won't spoil the outcome, so be sure to take a look below for both videos.

Ferrari 330 P4 is a stunning red bolide

There are many beautiful cars in the world, and then there is the Ferrari 330 P4 that outdoes practically all of them. Combining more curves than Christina Hendricks and the singing voice of Adele, it might just be one of the most aesthetically pleasing cars ever made. In its latest video, Petrolicious takes a look at the sole remaining original P4 in existence and talks to the lucky man who gets to drive it.
Ferrari Corsa instructor Nick Longhi has the enviable task about getting behind the wheel of the V12 racer in this video, and he says it doesn't drive the way you might think. The P4 isn't out to bite drivers who aren't paying attention. Instead, he claims that the car just does everything right and helps the person at the controls be that much better.
Historically, the P4 was Ferrari's attempt in the 1967 season to take on the dominating Ford GT40. The Prancing Horse's major achievement that year was a 1-2-3 finish in the 24 Hours of Daytona, but it couldn't quite beat the Ford at the famous race at Le Mans.