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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Listen to the Ferrari 488 GTB for the first time

We've received the initial information, seen it on the floor of the Geneva Motor Show and even played around with the online configurator. The one thing we haven't seen (or heard) just yet is the new Ferrari 488 GTB actually firing up. (Well, that and driving the thing, but let's not get ahead of ourselves.) Fortunately some paparazzi with a video camera have caught the new mid-engined, eight-cylinder Ferrari undergoing testing – still under wraps despite having already been unveiled – in Maranello, entering and exiting the factory. And in case you were worried that the twin turbochargers would muffle the exhaust note, it seems the boys in red have invested some time making sure that wouldn't be an issue. Not only that, but we appear to have here our first glimpse at the convertible version, expected (in accordance with traditional Ferrari nomenclature) to be dubbed the 488 GTS – that S standing for Spider instead of the B for Berlinetta. Expect a similar folding hardtop mechanism to that found on the outgoing 458 Spider. Then again, the last time the GTB handle was used on this line was with the F355, where the GTB was the coupe, GTS was the partial convertible with the removable roof panel, and the full convertible was called the F355 Spider. (The more recent, twelve-cylinder 599 GTB Fiorano only led to the limited-edition 599 SA Aperta, as Ferrari doesn't typically offer twelve-cylinder roadsters in "regular" production.)

Xcar celebrates Ferrari F12 Berlinetta as the end of an era

Few automakers are still making V12s. And even fewer of them are still naturally aspirated. The Bentley Continental, Rolls-Royce Wraith, BMW 760i, Mercedes S600, Pagani Huayra... they're all twin-turbocharged. That makes the Ferrari F12 Berlinetta something of a dying breed, and a masterpiece to be celebrated – as Xcar has in this latest video. With a 6.3-liter V12 up front under that long bonnet, driving 730 horsepower to the rear wheels, the F12 is old school – and perhaps the best of that old school before downsized turbocharged engines and hybrids finally take over for good. That'd consign atmospheric twelves like the Berlinetta, the Lamborghini Aventador and all those Aston Martins to the dustbin of history as the last of their kind. So take a look at what we might be missing in the video above before it's too late.