2021 Ferrari Roma . on 2040-cars

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LaFerrari, meet YouTube. YouTube, LaFerrari

If, for some reason, you feel like we've left anything out of our coverage of the exciting new LaFerrari unveiled today in Geneva, don't fret - Ferrari has us covered. The automaker has graced us with a total of seven videos of its new hybrid supercar today including the original launch video we already showed you this morning.
The six new videos discuss a broad spectrum of topics, such as LaFerrari's overall architecture, carbon fiber chassis and body, driving dynamics and the 160-horsepower HY-KERS (HYbrid Kinetic Energy Recovery System) part of the powertrain. There is also coverage of today's auto show unveiling and, our favorite, a short video showing the car being tested around the Fiorano Circuit plus some bonus footage of past Ferrari supercars like the GTO, F40, F50 and Enzo.
In total, there is almost 30 minutes of video goodness to bring you just about all the information there is to know about LaFerrari, and all seven videos are posted below.

This is how you go camping with a Ferrari F40 in the snow

If any of the Autoblog staff owned a Ferrari F40, we would drive it as much as possible anywhere we could. However, this clip from Red Bull shows an F40 owner who takes that idea to the extreme by taking the iconic supercar on a camping trip up a ski slope in Japan. The result is stupendous. The driver straps his luggage to the roof, and the bank of lights on the front provides plenty of illumination when the sun goes down. Slide a surf rock cassette into the player (remember the F40 is a product of the late '80s), and it's time to hit the road. Once the snow becomes an issue, the guy puts chains on the tires, and he enjoys some beautiful drifts up the mountain. Ferrari likely never imagined that someone would drive an F40 up a ski slope to go camping. However, this clip shows the supercar can do that just as well as clicking off fast lap times around a track. We love seeing an F40 showing its amazing performance no matter what the environment. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.

Ferrari IPO could come any day now

According to Bloomberg, Fiat Chrysler Automotive Sergio Marchionne told reporters at the Toronto Global Forum that the Ferrari IPO could come any day now. "We are days away from filing the prospectus," said Marchionne, who declined to confirm whether rumors of involvement from UBS Group AG, JPMorgan Chase & Co and Goldman Sachs Group were accurate. In addition to an expected filing in New York, Marchionne hinted that a secondary filing could take place in Milan, Italy. Although the FCA Chief Executive didn't offer any expected sum for Ferrari, he had previously suggested that an IPO for the iconic Italian brand could be worth $1 billion, ringing the registers to the tune of 10 percent of the company's $11 billion valuation. According to Bloomberg, that potential sum is significantly higher than its own internal figures indicate after taking a poll of analysts who we assume must know a heck of a lot more about such things than we do. Considering how close we apparently are to the actual filing, though, we probably won't have to wait long to find out. Another hot topic any time Sergio is the subject of reporter questioning is a potential merger with General Motors or another large, full-line automaker. It seems there aren't any new revelations to reveal on the consolidation front, though Marchionne told reporters there were no plans to mount a hostile takeover of GM or any "other, less optimal" partners. Related Video: News Source: BloombergImage Credit: STR/AFP/Getty Earnings/Financials Chrysler Ferrari Fiat Sergio Marchionne FCA