2023 Ferrari Portofino M on 2040-cars

Auto blog

Beautiful Ferrari 250 California poised to break hearts, records

If you think buying a new Ferrari is expensive, just look at the prices collectors pay at auction for some of the brand's most desirable classics. The figures regularly delve well into eight figures. As in, tens of millions of dollars. One of the most sought-after is the Ferrari 250 GT SWB California Spider, and the one you see here looks poised to raise the bar yet again. One of only 56 made (and just 16 with open headlights), chassis number 2505 GT is an exceptional example of the breed in Blu Scuro with Pelle Beige interior. Unlike most Californias that were sent to the US, this particular one was delivered new within Italy, where it remained until 1974 when it moved to Switzerland for 20 years. Since undergoing full restoration by Ferrari's own Classiche department, it won top honors at the Cavallino Classic and honorable mention at the Concorso d'Eleganza Villa d'Este, it's been displayed at the Ferrari Museum in Maranello and was even driven by Luca di Montezemolo himself in the parade at the Finali Mondiali in Valencia a few years ago. Now it's going up for auction by RM Sotheby's at Villa d'Este next month, where it is sure to fetch a pretty penny or two. (And by "two," we mean "bajillion.") It's got quite an act to follow: the last time a California Spider traded hands, it sold for a record $18.5 million – and that was an unrestored barnfind – eclipsing the pristine example Gooding sold last summer for over $15 million. The records at Sports Car Market demonstrate that California Spiders hold the top spots for the most expensive variants of the iconic 250 GT ever sold at auction, and though pre-sale estimates place its value between $12 and 14 million, we wouldn't be surprised to see it fetch much more once the gavel drops. Though surely the most valuable, it's not the only collectible Ferrari up for grabs at the event on Lake Como this year. The California will be joined by a 1950 Ferrari 195 Inter Berlinetta along with an enviable quartet of Prancing Horse supercars (288 GTO, F40, F50 and Enzo) as well as a rare 599 GTB with a six-speed and HGTE package and a single-owner 575 Superamerica.

Ferrari gives employees record $5,600 bonus on strong year

Ferrari has got to be a great place to work. In fact, it's named as one of the best places to work in Europe year after year. Add to that the pride of making some of the coolest cars in the business, running one of the winningest teams in all of motorsports (even if the Scuderia isn't doing so well thus far this season) and all around standing for the best Italy has to offer, and you've got the makings of a dream job. And it just got a bit sweeter.
That's because Ferrari has just awarded each and every one of its employees a bonus of 4,096 euros - the most the company has ever paid. That's equivalent to over $5,600 at today's exchange rates, and represents a whopping 20 percent of the annual salary for a recently hired young employee. Following two advances of 1,000 euros each, that means employees will find an extra 2,096 euros in their pay checks this month, which may not be enough to buy a new California T or 458 Speciale, but should finance a nice shopping spree of t-shirts and paperweights at the Ferrari Store or a family vacation to Ferrari World in Abu Dhabi.
The bonuses are part of a deal signed with the union in 2012, but are enabled by record profits reported by the company over the last couple of years. After 2012 emerged as Ferrari's most profitable fiscal year, it moved to reduce production, thereby increasing the value of each new car it sells to drive profits up even higher. Nice work, in short, if you can get it.

Ferrari production to increase under Marchionne

The head of any company has to juggle the relationship between supply and demand. Of course, that applies to automakers too, even ones as high-end as Ferrari. And as with many other decisions, the way Ferrari has addressed supply and demand has come down principally to the principal.
Enzo Ferrari may have only wanted to sell as many vehicles as he needed in order to fund his company's racing department, but with the F40 - the last model made under his watch - Ferrari ended up increasing supply to meet growing demand. However, after Luca di Montezemolo took over in the wake of Enzo's passing, he started constricting supply. He figured Ferrari could sell 400 units of the F50, for example, so he built 399. More recently, Montezemolo undertook a course of action that spread Ferrari into more markets, while simultaneously constricting supply to increase demand and thereby profitability.
It's been a winning formula for Ferrari. Just days ago, the company announced record earnings up by 14.5 percent in the first half of 2014 over the same period last year, which itself had seen a 7.1-percent increase over the year before. Clearly the strategy has worked, but Montezemolo's successor is already eying a different approach.