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This is what it's like to drive Magnum PI's Ferrari 308

In the pantheon of 80s pop culture, few cars have such provenance as the Ferrari 308. Sure, vehicular icons like the DeLorean and Pontiac Trans Am (especially in time machine and KITT guise) made us swoon back in the day, but there's something about the bright red Italian that makes it stand out; perhaps it is the 308's performance credibility, at least when compared to other memorable cars of its ilk.
Our fondness for Magnum PI's Ferrari 308 is shared by Oscar Verdugo, who's featured in the video you'll see below. Brought to you by theAFICIONAUTO, this video highlights the bond between the men and women who own and love such so-called star cars, and it focuses on one particular 1981 Ferrari 308 GTSI. Scroll down to watch the video below.

Ferrari IPO worth $1 billion to launch imminently

Or maybe not. Back in July, we reported that Ferrari's initial public offering could come any day, based on what FCA honcho Sergio Marchionne told reporters at an international economic forum. Marchionne himself ensured investors that the Maranello automaker was "days away" from filing the paperwork. That didn't happen. Now it's October, and the rumormill is churning about all things Ferrari IPO on the news that the company has filed amended IPO documents with the SEC on September 22. Like last time, the launch is apparently imminent – as early as today, reports CNBC – and sources are hearing an offer of $1 billion in stock, or roughly 10 percent of what FCA believes Ferrari to be worth. Back in July, Marchionne insisted that Ferrari was worth as much as $11 billion, despite experts at the time pointing out that this was much higher than even the company's internal assessment of the brand's value. Bloomberg is also reporting that demand for Ferrari stock may exceed supply by as much as 10 times, even before the IPO. Much of this value (as much as half) is derived from the brand as intellectual property, as opposed to its assets or profitability. Part of the brand value equation is Marchionne's attempt to reposition Ferrari as a "luxury" brand, as Business Insider notes – the word "luxury" is mentioned 151 times in the document. The broad universe of branded Ferrari goods, like luxury clothing and toys, are a strong illustration of Ferrari's power as a brand. For traditionalists and Ferrari fans jittery at the thought of their beloved manufacturer subject to the whims of shareholders, a few calming notes. Tech Times reports that the documents confirm that Ferrari will remain incorporated as an Italian company. More importantly, there's no indication at present that Ferrari's new emphasis on "luxury" will change their product plans, meaning ever-faster exotic cars will continue to roll out of Maranello for now.Related Video:

Ferrari confirms Vettel in, Alonso out

For the past several months, a big shift on the Formula One grid has been rumored for next season, but with a big piece of the puzzle now confirmed, much of the speculation can end. Ferrari has announced that it is parting company with Fernando Alonso and bringing in Sebastian Vettel to take his place. The move is a big one for both drivers – each multiple World Champions in their own right – who have lead their respective teams for half a decade now, Alonso coming second in the championship three times with Ferrari, and Vettel having scored four consecutive titles with Red Bull. Vettel has long been a personal protege of former Ferrari driver Michael Schumacher, having won his first grand prix in a Ferrari-powered Toro Rosso at Monza in 2008. Now confirmed by the Scuderia for a three-year deal, Vettel will be driving next season alongside Kimi Raikkonen, who won the title for Ferrari in 2007. That was the same year in which Alonso last drove for McLaren, the team for which he's all but confirmed to be driving next season. The announcement from Woking reportedly hinges on the team's decision over who will drive alongside him, between Jenson Button, Kevin Magnussen or another driver altogether. The confirmation from Ferrari does, however, put to rest wild rumors that the series would move to three-car teams and that Maranello would field Alonso as well as Vettel and Raikkonen. Welcome Sebastian – Vettel and Raikkonen 2015 driver pairing Maranello, 20 November 2014 – Scuderia Ferrari announces that it has reached an agreement of three years duration with Sebastian Vettel, who will drive for the team as from the 2015 season. The driver line-up next season will consist of Kimi Raikkonen and Sebastian Vettel. "Scuderia Ferrari has decided to put its faith in the youngest multiple champion in the history of Formula 1" – commented Scuderia Ferrari Team Principal, Marco Mattiacci. "In Formula 1 terms, Sebastian Vettel is a unique combination of youthfulness and experience and he brings with him that sense of team spirit which will prove invaluable when, together with Kimi, they tackle the challenges awaiting us, as we aim to be front runners again as soon as possible.