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1957 Ferrari 335S sells for $34.9M, still not most expensive Ferrari ever sold

Here's your reminder that the price of a good vintage Ferrari is absolutely staggering – the 1957 335S that just sold at an Artcurial auction in Paris for $34.9 million isn't even close to a record when it comes to Prancing Horses crossing the block. While this 335S still represents a hell of a lot of money, we're actually wondering why it didn't do better. For one, this car, chassis number 0674, has the all-important racing provenance collectors crave. It's been raced by legends Mike Hawthorne and Sir Stirling Moss. In its first year of competition, Wolfgang von Trips took it to second place at the Mille Miglia, while Peter Collins and Maurice Trintigant drove it to sixth at the 12 Hours of Sebring. It even recorded the fastest lap at the 24 Hours of Le Mans (although it retired with engine problems just 56 laps into the race). So yes, consider the provenance box checked. Besides famous racers and races, it was owned by some huge names in the Ferrari world, including Luigi Chinetti, the founder of the North American Racing Team and the first Ferrari importer in the US. But for the past 45 years, it was a part of the legendary Bardinon Collection, which was known for its wide array of high-quality Ferraris. While the 1957 335S falls short of the record-holding 1962 250 GTO sold by Bonhams for $38.1 million during the Pebble Beach Concours d'Elegance festivities in 2014, it's still one of the most expensive cars ever sold at auction. And hey, it even landed in the meaty part of its $31.2 million to $35.6 million estimated sale price.

Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Top Gear teases Porsche 918 vs McLaren P1 vs LaFerrari showdown

It's the comparison test we've been waiting over a year to come together: the hybrid hypercar showdown of the century between the McLaren P1, Porsche 918 Spyder and Ferrari LaFerrari. They've each got hybrid powertrains pairing eight or more cylinders with an electric motor to drive around 900 horsepower through seven-speed dual-clutch transmissions. They come from exotic automakers with rich racing pedigrees, and each costs around a million bucks. Leave it to the guys from Top Gear, then, to finally put it together. The story adorns the cover of this month's issue of Top Gear magazine, which arranged the showdown – not the television program that started it all. Fortunately, they didn't miss the opportunity to capture the action on video, which will be available to iPad subscribers – but whether you've got access or not, you can catch a short clip of the seven-figure hybrid hypercars right here. News Source: Top Gear via YouTube Ferrari McLaren Porsche Hybrid Supercars Videos porsche 918 spyder mclaren p1 ferrari laferrari