1989 Ferrari Mondial T Cabriolet Convertible 2-door 3.4l on 2040-cars

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Luxury carmakers make way more than just cars

Whether it's as simple as Ferrari offering model cars or as opulent as Bugatti with an $84,000-belt buckle, practically every automaker does more than just sell cars to keep their brands visible. The profits from these ventures might not be enough to keep the lights on, but in such a competitive industry, any extra cash is welcome. For the automakers that get licensing just right, there is a ton of profit to be made. According to a recent story examining the practice by The New York Times, Ferrari makes around $2.6 billion from merchandising each year, and General Motors tops that at $3.5 billion. Beyond just a profit center, merchandising can also protect an automaker's name. Take Hummer for example. The GM division shut down years ago, but it has continued to produce licensed cologne on sale around the world. "Because we still have the active fragrance, we're protecting the brand if we ever decide to bring it back," Gene Reamer, a GM licensing senior manager, told the Times. The whole piece is a fascinating look into this often ignored, but quite lucrative facet of the auto business. Read it for yourself, here. Related Video: News Source: The New York TimesImage Credit: Luca Bruno / AP Photo Design/Style Earnings/Financials Marketing/Advertising Read This Ferrari GM Hummer branding

Future Ferraris could be based off single, modular platform

Thanks to its imminent initial public offering, Ferrari sits at the precipice of being an independent sports-car maker for the first time in decades. With Sergio Marchionne still at the helm, expect the famous brand to push even harder to grow sales around the world. According to an investigation of the company's future by Automobile, the next-generation of Ferraris could ride on a shared, modular platform and embrace turbocharging even more. Modular underpinnings, like Volkswagen's MQB or Volvo's SPA, are hugely popular in the industry because they let automakers cut development time and share more parts among models. According to Automobile, Ferrari is prepping an aluminum space frame that could support front- and mid-engine models. The design would also allow electronics, suspension parts, and powertrains to be shared among the Prancing Horse's vehicles. The first Ferrari using this platform could be the next-gen California, which is predicted to launch around 2017. The more aggressively styled hardtop convertible could also have an entry-level version with a twin-turbo 2.9-liter V6, possibly shared with the Alfa Romeo Giulia Quadrifoglio. Contrary to previous rumors, Automobile reports that the Dino might not be getting this engine, but instead could pack a bespoke, 600-horsepower V6 behind the driver. The coupe would carry a price tag of around $200,000. Also, look for Ferraro to celebrate its 70th anniversary in 2017 with a car Automobile refers to as the LaFerrarina, because it would use the LaFerrari's platform for a grand-touring model. Related Video:

Ferrari configurator lets you play 458 Speciale customer

We all wish we had an extra $300,000 just lying around that we could spend on a supercar. And if we did, we don't doubt that the Ferrari 458 Speciale would be near the top of our list. It's hard, after all, to argue with 600 naturally aspirated horsepower churning away right behind your seat. Unfortunately few of us have that kind of scratch. That's where online configurators come in.
While these web-based customization tools don't exactly let you drive off the lot in a six-figure supercar, they can at least let you pretend that you're the kind of person who would (or more pertinently, could) do just that. And Ferrari's latest is among the cooler ones we've seen.
Like most online configuration tools, Maranello's lets you choose the colors of the bodywork and which wheels you want, but also lets you choose brake calipers, racing stripes and all manner of carbon-fiber aero components. Step inside and the choices are even more extensive, from the size and shape of seats to the color of the tachometer.