1986 Ferrari Mondial 3.2 Cabriolet on 2040-cars

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Ferrari posts record profits on restricted volume

Most automakers are after one thing and one thing only: selling more cars. Because, after all, selling more cars means making more money. Right? Well that's usually the case, but Ferrari has taken a different approach. Rather than try and sell more cars, Ferrari intentionally sold fewer models in 2013, yet it made more money.
The move was implemented after 2012 emerged as the strongest year in the company's history. Instead of pushing to sell even more cars, it opted to maintain a level of exclusivity by selling fewer - 5.4 percent fewer than the year before, to be specific - thereby ensuring that those it did sell were worth more. As a result, in 2013, Ferrari logged record turnover, profits and finances: on 2.3-billion euros of revenue (up 5 percent from the previous year), Ferrari recorded 363.5 million euros in profit last year - that's roughly $500M USD.
Before you go jumping to conclusions, though, bear a few factors in mind. For one, Ferrari's stakeholders aren't pocketing all that cash - they're reinvesting it into the company: over the course of the same year, Ferrari invested some 337 million euros - 464 million dollars - in research and development. And while the company's extensive merchandizing efforts continue to bring in more cash, at 54 million euros ($74M) raised last year, the branding operation still doesn't account for a sixth of overall revenues. Still, it's little wonder that the experts at Brand Finance have named Ferrari the world's most powerful brand for the second year running.

Bid on Floyd Mayweather's Ferrari Enzo in New York

Floyd Mayweather has a bit of a thing for supercars. Heck, he bought 100 cars from one dealership alone. While his Ferrari Enzo is just one of many impressive cars in his collection, it's certainly special. And it's for sale. The 295th example in a run of 400 was done up in Rosso Corsa over black leather and sold new to a buyer in Dubai who barely ever drove it. Mayweather bought it from its original owner last year and put it in his collection, alongside so many other Ferraris and Bugattis. He only drove it some 200 miles, though, leaving this as one of the lowest-mileage Enzos around with just 560 miles on the odometer. Now that Mayweather is retired, he's putting the Enzo up for auction, consigning it to RM Sotheby's for its upcoming Driven By Disruption sale in New York next month. The record for the highest price paid for an Enzo at auction currently stands at over $6 million, set at Monterey this past summer by - you guessed it - RM Sotheby's. But that was the very last example, made for Pope John Paul II, with just 111 miles on it. The next highest price (also achieved by RM) was recorded a year prior at $1.925 million. That all-black example had three owners who clocked over 8,000 miles on it. The auction house anticipates that this example will sell for $3-3.5 million. Given the celebrity provenance and low mileage on this example, we won't be at all surprised to see it reach that amount. 2003 Ferrari Enzo Chassis no. ZFFCW56A130135440 Engine no. 79706 Assembly no. 52427 660 bhp, 5,998 cc DOHC 65-degree V-12 engine with Bosch Motronic engine management and electronic fuel injection, six-speed electro-hydraulic computer-controlled sequential F1 transmission, limited-slip differential and traction control, front and rear pushrod-actuated double wishbones with horizontal external reservoir coil-spring damper units, and four-wheel ventilated carbon-ceramic disc brakes. Wheelbase: 104 in. - The 295th Enzo of 400 produced - Just two owners and 560 miles from new - Formerly owned by renowned boxer Floyd Mayweather - Surely one of the finest Enzos extant FERRARI'S 21ST CENTURY SUPERCAR At the Paris Motor Show in 2002, the pressure was on for Ferrari to unveil its latest supercar. The company was back on top after years of struggling both in motorsport and in sales, and it was clear that their next supercar, the successor to the Ferrari F50, would be a monumental milestone for the company.

1955 Belgian GP movie tells the story of Spa

With the Belgian Formula One Grand Prix happening this weekend, Shell reminded a few guests what the Spa-Francorchamps track and Belgian countryside were like in 1955. That year the petroleum company made a 30-minute movie about the grand prix - this is back when the track was called the Francorchamps National Circuit, near the town of Spa, and a list of its important corners didn't include a mention of Eau Rouge - where it was doing the same thing it still does today: working on fuels and lubricants via its technical partnership with Ferrari.
To create the mood, journalists were invited to a vintage cinema where they mingled with Ferrari F1 drivers Fernando Alonso and Felipe Massa and other extras in period fifties gear, and watched a screening of 1955 Belgian Grand Prix. You can scroll down for a screening of your own, as well as the press release, minus the petits-fours and pinups.